Nicolas O.

Klaviyo Email Marketing Expert | 30M+ Retention Revenue Generated

Before you read further, feel free to sanity-check that I’m an actual email expert, not a faceless freelancer. • LinkedIn: nicolas-olaya-zuluaga I share daily Klaviyo, email, and SMS strategies. Other marketers actively learn from this content (13K+ followers). • YouTube: @nicolasolayaofficial Real Klaviyo setups, lifecycle breakdowns, and retention strategy deep dives. If you’ve looked through any of that, you’ll notice a pattern. I don’t treat email as a channel. I treat it as infrastructure. If someone tells you “email should be 30% of your revenue or you’re doing it wrong,” run. That’s lazy math, not an actual strategy. I'm Nicolas - a retention marketing specialist who treats email & SMS not just as channels to “make more sales,” but as tools that power true brand growth. I have over 5 years of experience and have generated over $30M in attributed email & SMS revenue. I’ve helped brands across the globe scale profitably - using Klaviyo to not only generate millions in revenue but to support acquisition, CX, product development, and everything in between. I don't just set up flows and send campaigns. I build retention infrastructure that makes your entire business smarter and more profitable. What I Actually Do (That Moves the Needle): 🔍 Strategic Klaviyo Audits I don’t just look at clicks and opens. I dig into list health, deliverability, campaign execution, ZPD capture, backend config, and flow performance to uncover where you’re leaving money and customer insight on the table. ⚙️ Lifecycle Automations That Scale LTV Welcome, Abandon Cart, Post-Purchase, Winback, VIP... I build high-performing flows rooted in your brand voice, behavior-based logic, and smart segmentation, not one-size-fits-all templates. 📬 Campaign Strategy, Copy & Deployment I create campaign calendars, write conversion-driven copy, and run strategic tests to grow revenue, increase engagement, and support product launches, CX initiatives, and retention loops. 📈 List Growth, Inboxing & True Performance Optimization From building acquisition funnels to domain auth, inbox placement, RPR optimization, and cleaning dead weight from your list - I make sure your email setup runs clean and performs at scale. What Makes Me Different: ✔️ $30M+ in tracked retention revenue ✔️ 5+ years working with 7–8 figure Shopify brands ✔️ Experience across 20+ industries and 6+ countries ✔️ I don’t regurgitate fluff — check my LinkedIn or YouTube channel and see how I think ✔️ I use email to support more than just sales: CX, product dev, community-building, even acquisition ✔️ My Upwork portfolio includes real video testimonials from brands I’ve worked with How We’ll Work Together: 1️⃣ Quick discovery call - to align on your business, data, and retention goals 2️⃣ I audit, fix, or rebuild your Klaviyo setup from the ground up 3️⃣ Ongoing optimization + execution - so your retention runs like a growth machine If you're ready to treat email like the business asset it is, not just a broadcast tool, click Invite to Job or send me a message. Let’s unlock what your email channel is really capable of. ⭐️⭐️⭐️⭐️⭐️ Client Feedback: “We have been using their service for a few months and our trust has only gotten better. We look forward to working together for many years ahead. Thanks for your service.” — Deepak, CEO of The Safe Dog Chew Company “We’ve been working with Nicolas for two years now, and the experience has been nothing short of excellent. As our dedicated email partner, they have consistently delivered high-quality service, showing great flexibility and adaptability to our needs. Their expertise in email marketing has played a key role in our campaigns, and their strategic approach has helped us achieve strong results. I truly appreciate their professionalism, responsiveness, and commitment to our brand. Highly recommend!.” — Robin, Co-Founder of Pernoire “Nic just gets it. Been working with him for over 3+ years. His deep ecom knowledge, sharp insights, and clear communication make working with them a breeze. Nic at Laya isn’t just a vendor to us, but a valued person on our team. We would recommend Laya to any DTC brand to help take you to the next level.” — Todd, CMO The Period Company “We’ve been working with Laya Consulting for over 3 years, and it’s been an amazing partnership. They’re always thinking ahead, bringing fresh ideas, and truly aligning with our business goals. Their proactive approach and commitment to our success make them an invaluable part of our team” — Elad, Co-Founder MAYU Water “It is not that difficult to find good partners, but it is quite difficult to find great partners. Laya & Nicolas easily fall into the latter category! The team and I at DYLN love working Laya, and most importantly they do a fantastic job with our emails. Subscribe and find out for yourself :) I recommend them to anyone looking for a great partner that is worth keeping.” — Dorian, CEO of DYLN