Yufeng L.

Expert Creative Director / Social Media&Brand Strategist / Copywriter

1.0 Who Am I ? ➤ Native Chinese Speaker, 30-Year Experiences in China ➤ Creative Event Planner (online/offline) for over 10 years ➤ Copywriter (include commercial brands, music, streetwear, youth culture, nonfiction) for 10 years ➤ Translator (English-Chinese or Chinese-English) for 8 years ➤ Social Media / Marketing Strategist (brands collaboration or promotion) for 10 years ➤ Passionate / Responsible / Optimistic 2.0 Which Brand Have I Worked for ? 2.1 Copywriting / Translating Part ➤ ABSOLUT.(vodka brand)－ Hip-Hop party creative planning lead ➤ INNERSECT (streetwear e-commerce)－ two offline Pop-Ups creative planning lead & Copywriting ➤ Someet (youth culture platform)－ writing about youth culture in China ➤ Didi (transportation service platform)－ copywriting for a video campaign ➤ Uber (transportation service platform)－ copywriting for a annual event ➤ Qunar (travel platform)－ travel relevant article copywriting ➤ YOHO!－ streetwear culture writing ➤ Caixin Media － lifestyle articles writing ➤ TEDxBohaiBay－ writing about events promotion 2.2 Creative Planning / Marketing Part As a creative director and copywriter for 5 years, I cooperated with hundreds of brands include Tencent, Uber, Didi, also famous medias in China. My team had achieved social buzz of top 3 in the hottest App called Weibo (familiar to Twitter abroad) without spending any media fee. My writings in streetwear, lifestyle, travel and non-fiction gain over 1,000,000 views totally.