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Alicia W.
Expert-Vetted

Alicia W.

Brand Strategist & Conversion Copywriter | B2B Positioning & Messaging

1.2 million new site visitors in 30 days. 734% traffic increase in one week. 35% lift in email conversion. That's what happens when strategy, copy, and creative finally work as one system. YOUR MESSAGE. EVERY MEDIUM. ONE VOICE. From the middle of the pack to the winning circle. You've built something worth talking about. The problem is that your message isn't working hard enough across every room you walk into. The pitch that should close in one meeting takes three. The trade show booth gets traffic but not leads. The website looks credible but doesn't convert. Meanwhile, someone with half your track record is winning the clients you deserve. That ends here. WHAT CHANGES WHEN YOUR MESSAGE IS RIGHT: "We've never had as many clients convert in a 30-day period since Alicia's copy." Walk into any room — pitch deck, trade floor, Times Square billboard, film screen, digital campaign — and your message lands the same way every time. Feel genuinely confident communicating what you do and why it matters. Watch your ideal clients find you, understand you, and choose you fast. THE CLAIM METHOD: Category · Language · Amplify · Impact · Momentum You came here to CLAIM your market. This is how we do it. Most brands leak signal. Every new agency, campaign, and hire introduces noise until the message stops conducting. CLAIM is the five-stage methodology that takes you from invisible to inevitable through one clear, ownable market position that runs through everything from your first investor meeting to your hundredth trade show. C — COMPETITIVE LANDSCAPE: We find the market position your competitors can't claim. Category analysis, competitive mapping, and a singular ownable idea that holds up under scrutiny and scales with your ambition. You stop competing and start leading. L — LANGUAGE: Your position becomes words. Conversion copy, messaging frameworks, and brand voice that work whether it's a pitch deck, a product page, a cold email, or a 6-second pre-roll ad. One voice for every medium. A — ARTICULATE: Your message goes everywhere it needs to go — websites, digital campaigns, video scripts, trade show booths, billboards, film. Fortune 500s to fast-growing challengers. We've built for all of it. I — IMPACT: We measure what converts and do the thing most agencies skip: put fresh audiences into your existing channels weekly, so your best content keeps earning long after launch. M — MAGNETIZE: Full GTM and launch strategy so your brand becomes your most valuable asset and keeps building equity. The market doesn't just know you. It favors you. WHO THIS IS FOR? Companies doing serious work that the market hasn't fully recognized yet. Luxury and lifestyle brands. $1M+ ARR companies targeting 10x. Series A+ startups ready to scale. New brands entering competitive categories with something real to say. Multi-generational perspective. Fresh angles. Senior thinking on every brief. From invisible to inevitable. READY TO CLAIM YOUR MARKET? Hit 'Invite to Job' and tell me where your message is breaking down. I'll tell you exactly how to fix it.

🇺🇸New York City, United States$150/hr100% JSS4.88 (108)Since Apr 2020
GlobeUpwork

Earnings and projects

MRR
$2k

Last 6 months ÷ 6

World#22,357 / 412k
🇺🇸Country#4,883 / 62.1k
Revenue, last 30 days
$227

Last 6 months: $12k

World#79,826 / 412k
🇺🇸Country#10,154 / 62.1k
Total earnings
$177k

Billed in all: $183k

World#18,440 / 412k
🇺🇸Country#4,301 / 62.1k
Per project
$788

$1k in the last 6 months

World#142,792 / 412k
🇺🇸Country#24,276 / 62.1k
Projects, last 6 months
12

Across 17 contracts

47% fixed53% hourly
World#14,025 / 412k
🇺🇸Country#2,232 / 62.1k
Projects in all
225

Across 252 contracts

70% fixed30% hourly
World#8,158 / 412k
🇺🇸Country#1,454 / 62.1k

Earnings, last 30 days

$183k+$227 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$182.2k$182.4k$182.6kOct 9Oct 24Nov 8

Skill rankings: Top 3% in Book Writing

Ranked by MRR among everyone on Upwork with the skill.

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  2. #176Copy Editing5,372 freelancers · 🇺🇸 #108Top 3%
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  4. #360Editing & Proofreading11,045 freelancers · 🇺🇸 #159Top 3%
  5. #758Copywriting21,052 freelancers · 🇺🇸 #306Top 4%
  6. #1,083Search Engine Optimization18,792 freelancers · 🇺🇸 #211Top 6%