Uri E.

You have a product people pay for, a marketing budget, and people running the channels. The next stage needs one person who owns the whole number, from the first click to the paying user, and makes the calls on it every week. That's the seat I take. CEO and founder, 15 years in growth, the last decade as a CMO, part of three exits in gaming and adtech. Former board member at a large international company, and today on the boards of several AI startups. I set the strategy and lead the execution hands-on, so the plan and Monday's campaigns are the same thing. What that has looked like: • Telehealth, fractional CMO: paid CAC from about $305 to about $275 in one quarter, ROAS up at least 10%. We moved bidding to predicted LTV and kept paid budget on new users while the CRM handled repeat buyers. • Mobile games, CMO: retention +18% and portfolio LTV +12% on an 8-figure annual budget. • Multi-category D2C brand: revenue +85%, acquisition costs down 15%, first US market entry. • Supplements brand, fractional CMO: revenue +54% quarter over quarter while staying ROAS positive. • Instant games publisher with 65+ products: DAU +46%. • 150+ game apps over the career, and a DSP I founded and ran, so I read the buy side from the inside. Where I go deep: user acquisition (UA) economics and incrementality, MMP setup and attribution (AppsFlyer, Adjust, Singular, Tenjin, Branch), SKAN, predicted LTV and ROAS models, subscription pricing and paywall tests on RevenueCat, ASO, creative strategy. Channels I run hands-on: Meta, Google, Apple Search Ads, TikTok, AppLovin, Mintegral, programmatic. Who I work with: consumer apps, mobile games, subscription and telehealth products, D2C brands. Fractional CMO seats, growth audits, go-to-market and paid media. Send me your last 30 days by channel. I'll come back with what's working, what isn't, and the first thing I'd change.