Marta A.

I am a senior marketing strategist and copywriter with 14+ years of experience across brand strategy, integrated marketing, product marketing, and content. I have worked with early-stage startups, global enterprises, and everything in between, always helping brands find their voice, launch new products, and build campaigns that actually move people. My work sits at the intersection of strategy and execution. I can help you define your positioning and messaging architecture, build a GTM plan, or write the copy that brings it all to life. Most of my clients come to me because they need someone who can think at the strategic level and then roll up their sleeves and do the work without the overhead of a full-time hire. Here is what I typically help with: Brand and Marketing Strategy: Positioning, messaging frameworks, brand narrative, GTM planning, and integrated campaign strategy for new products, rebrands, and market entries. Product Marketing: Launch strategy, competitive positioning, sales enablement, persona development, and the messaging that connects your product to the people who need it. Content and Copywriting: Website copy, landing pages, email campaigns, ads, thought leadership, executive ghostwriting, and long-form content. SEO and AEO optimized where it matters. I have worked across edtech, AI, cybersecurity, cannabis, consumer, and B2B technology. I understand complex, technical, and unfamiliar categories and I know how to make them feel urgent and human to the right audience. I am available for ongoing hourly engagements and project-based work. If you need a senior marketing brain in your corner without the full-time commitment, let's talk.