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Naomi S.
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Naomi S.

Lead Generation, Sales Funnel & Meta Ads Specialist | SP, NL & EN

⭐ Marketing Consultant | Meta Ads & Lead Generation Expert | UX, Automation & Sales Strategy | Proven B2B + B2C Results | Spanish, English & Dutch. You’re looking for someone who doesn’t just generate leads, but helps you close them. Someone who understands the full journey from first click to final conversation. If you’re seeing: • High ad spend but low-quality leads • Calls booked but no conversions • Campaigns that don’t resonate with your audience • Funnels with drop-offs and no clear follow-up • A sales team unsure how to turn leads into clients …you’re in the right place. I’m Naomi, a Dutch-Spanish lead generation specialist raised between the USA and the Netherlands, blending creativity, strategy, and technical precision to help businesses grow through Meta Ads and lead generation. As Country Manager, I launched the Spanish branch of a Dutch lead generation agency from the ground up. I was every department in one, handling client acquisition, campaigns, operations, and lead nurturing until I grew both the client base and the team. Along the way, I also closed many deals myself and led the sales department, which gave me deep insight into why some leads convert and others don’t. That’s why, beyond running ads, I also offer sales support: helping clients identify where conversations break down and how to align marketing and sales for smoother conversions. My background in UX/UI design and software development means I create campaigns that are both beautiful and efficient. I build high-converting ads and landing pages that speak to people, not just algorithms and automations that keep everything running effortlessly in the background. I’ve managed campaigns across Spain, USA, Netherlands, Belgium, Italy, and France, helping clients expand internationally while optimizing funnels, tracking KPIs, and providing actionable insights to maximize ROI. I believe marketing shouldn’t feel like noise. It should feel natural like a conversation that builds trust. That’s what I bring to every project: a balance of data, empathy, and design that turns interest into long-term growth. What you’ll get when we work together 🚀 Meta Ads that attract and convert qualified leads 💡 Landing pages designed with UX psychology to maximize conversions 📈 Funnel setup and follow-up sequences that close the gap between marketing and sales 🤝 Sales support to identify conversion blockers and improve close rates As part of my process, I: 1️⃣ AUDIT — I take a deep look at your current ads, targeting, landing pages, and follow-up flow to identify what’s working, what’s wasting budget, and where leads drop off. 2️⃣ OPTIMIZE — I refine your messaging, creatives, and funnel structure with actionable recommendations. From ad copy to landing page layout, everything is adjusted to attract and convert the right audience. 3️⃣ STRATEGIZE — I develop a full-funnel Meta Ads strategy, including lead nurturing and sales support, ensuring marketing and sales work together to close more deals and build long-term client relationships. 🗣️ "I just want to say that both Naomi and Estelle are the best professionals I've ever had the pleasure of working with in the marketing sector, and specifically in lead generation. We've been with the agency for three months now, and we couldn't be happier. Our business revenue has increased thanks to their strategies and Estelle's tireless work. Thank you for everything!!!"

🇪🇪Tallinn, Estonia$45/hr100% JSS5.00 (15)Since Apr 2020

Earnings and projects

MRR
$251

Last 6 months ÷ 6

World#105,081 / 412k
🇪🇪Country#92 / 398
Revenue, last 30 days
$210

Last 6 months: $1.5k

World#80,980 / 412k
🇪🇪Country#73 / 398
Total earnings
$82k

Billed in all: $85k

World#48,266 / 412k
🇪🇪Country#65 / 398
Per project
$2.8k

$376 in the last 6 months

World#58,273 / 412k
🇪🇪Country#73 / 398
Projects, last 6 months
4
25% fixed75% hourly
World#51,816 / 412k
🇪🇪Country#40 / 398
Projects in all
29

Across 34 contracts

59% fixed41% hourly
World#100,217 / 412k
🇪🇪Country#114 / 398

Earnings, last 30 days

$84.9k+$210 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$84.6k$84.8k$85.0kOct 9Oct 24Nov 8

Skill rankings: Top 27% in Sales Consulting

Ranked by MRR among everyone on Upwork with the skill.

  1. #147Sales Consulting541 freelancers · 🇪🇪 #1Top 27%
  2. #325Lead Nurturing1,019 freelancers · 🇪🇪 #1Top 32%
  3. #379Lead Generation Strategy1,364 freelancers · 🇪🇪 #1Top 28%
  4. #589Instagram Ad Campaign1,727 freelancers · 🇪🇪 #1Top 34%
  5. #618Facebook Marketing1,913 freelancers · 🇪🇪 #1Top 32%
  6. #620Social Media Ad Campaign1,959 freelancers · 🇪🇪 #1Top 32%
  7. #860Facebook Ad Campaign2,495 freelancers · 🇪🇪 #1Top 34%
  8. #871Sales Funnel2,700 freelancers · 🇪🇪 #1Top 32%