Juan Fernando O.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

With over eight years of experience in brand identity design, I help businesses develop visual identities that are strategic, distinctive, and built to last. My expertise spans brand conceptualization, visual identity systems, and art direction from initial concept through to a complete, cohesive visual system encompassing logo design, typography, and brand guidelines. In recent years, I have incorporated AI tools into my design process, allowing me to increase production efficiency while maintaining the same level of creative and strategic rigor. These tools support the execution of my work; the creative direction and design judgment remain entirely my own. I collaborate primarily with startups and growing companies that recognize brand identity as a long-term investment rather than a cosmetic exercise. My approach goes beyond aesthetics every project is grounded in a clear understanding of the business objectives it needs to serve. Services: • Brand identity & visual systems • Logo design & typography • 3D art direction • AI-assisted visual production • Digital & editorial design • Figma