Minhee Y.

I'm a DTC creative strategist, backed by 7+ years as a senior commercial fashion designer. I know both what makes a product sell and what makes a person stop scrolling. Creative strategy • Ad concepts, UGC briefs, and full funnel content frameworks grounded in consumer psychology: emotional mapping, funnel stage targeting, and hook strategy • Brief across formats: static, UGC, and AI generated UGC video • End to end ownership: research, angle development, briefing, media buying, and analysis • Experience across footwear, activewear, and health and wellness DTC brands Selected results • Built and run the full paid creative and testing system for a DTC footwear brand's relaunch, from scratch • Produced top performing creative reaching a 15.5% click through rate, roughly 10x the apparel benchmark, at a $0.44 cost per click • Drove the relaunch's first full price, no discount sales on cold traffic • Briefed hundreds of ad concepts and test sprints across activewear and wellness brands • Spec portfolio of teardowns and redesigns of live DTC ads From 7+ years in fashion • Designed commercial collections for major US and Australian retailers (Target, Walmart, Kohl's, Kmart AU), multi million dollar DTC brands, and private label • Led design from concept to buy review, presented seasonal lines in buyer meetings, planned assortments through trend research • A trained eye for why a product reads premium or cheap, and what a specific customer will choose and why Tools: Meta Ads Manager, Figma, Adobe Photoshop, Illustrator, Canva, Klaviyo certified Education: BA in Fashion Industry, Ewha Womans University If you want both commercial product sense and scroll stopping creative, shoot me a message! :)