Pawandeep K.
Senior Marketing Strategist | GTM & Positioning Expert for B2B & B2C
I help startups, scale-ups, and established brands clarify their positioning, launch with confidence, and build marketing strategies that drive revenue — not just visibility. With 17+ years of experience across B2B and B2C industries, I work with founders, leadership teams, and marketing departments to transform complex business goals into clear, execution-ready marketing strategies. My work is grounded in strategic thinking, data-informed decisions, and practical implementation. I don’t deliver theoretical frameworks — I build strategies teams can execute, sales teams can sell, and leaders can measure. I typically support clients with: ✔ Go-to-Market Strategy (GTM) ✔ Brand Positioning & Messaging ✔ Product Marketing Strategy ✔ Demand & Lead Generation Strategy ✔ Digital & Growth Marketing Strategy ✔ Marketing Roadmaps & Campaign Planning ✔ Marketing Audits & Optimization ✔ Content & Communication Strategy ✔ Cross-functional team and stakeholder management I’ve collaborated with global enterprises, high-growth startups, and founder-led businesses across SaaS, Tech, Healthcare, Travel, FMCG, Media, and Lifestyle sectors. Whether you’re launching a new product, entering a new market, repositioning your brand, or fixing stalled growth — I bring structure, clarity, and momentum. If you're looking for a strategic partner who combines big-picture thinking with real-world execution, let’s talk. Certifications: • Masters in Business Administration (Marketing Specialization) • The Fundamentals of Digital Marketing • HubSpot Inbound Marketing • HubSpot Content Marketing • HubSpot Email Marketing • HubSpot Sales Management
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $2.9k
Billed in all: $36,016$36k
$1.5k in the last 6 months
Across 26 contracts
Earnings, last 30 days
Skill rankings: Top 17% in Market Analysis
Ranked by MRR among everyone on Upwork with the skill.
- #66Customer Acquisition Strategy237 freelancers · 🇮🇳 #3Top 28%🇮🇳#3 of 14
- #129Product Marketing661 freelancers · 🇮🇳 #13Top 20%🇮🇳#13 of 58
- #249Market Analysis1,500 freelancers · 🇮🇳 #11Top 17%🇮🇳#11 of 97
- #291Lead Generation Strategy1,364 freelancers · 🇮🇳 #30Top 21%🇮🇳#30 of 117
- #315B2C Marketing1,239 freelancers · 🇮🇳 #20Top 25%🇮🇳#20 of 64
- #380Marketing Analytics1,577 freelancers · 🇮🇳 #26Top 24%🇮🇳#26 of 112
- #504Social Media Marketing Strategy2,317 freelancers · 🇮🇳 #56Top 22%🇮🇳#56 of 197
- #629Content Marketing3,405 freelancers · 🇮🇳 #61Top 18%🇮🇳#61 of 326