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Pawandeep K.
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Pawandeep K.

Senior Marketing Strategist | GTM & Positioning Expert for B2B & B2C

I help startups, scale-ups, and established brands clarify their positioning, launch with confidence, and build marketing strategies that drive revenue — not just visibility. With 17+ years of experience across B2B and B2C industries, I work with founders, leadership teams, and marketing departments to transform complex business goals into clear, execution-ready marketing strategies. My work is grounded in strategic thinking, data-informed decisions, and practical implementation. I don’t deliver theoretical frameworks — I build strategies teams can execute, sales teams can sell, and leaders can measure. I typically support clients with: ✔ Go-to-Market Strategy (GTM) ✔ Brand Positioning & Messaging ✔ Product Marketing Strategy ✔ Demand & Lead Generation Strategy ✔ Digital & Growth Marketing Strategy ✔ Marketing Roadmaps & Campaign Planning ✔ Marketing Audits & Optimization ✔ Content & Communication Strategy ✔ Cross-functional team and stakeholder management I’ve collaborated with global enterprises, high-growth startups, and founder-led businesses across SaaS, Tech, Healthcare, Travel, FMCG, Media, and Lifestyle sectors. Whether you’re launching a new product, entering a new market, repositioning your brand, or fixing stalled growth — I bring structure, clarity, and momentum. If you're looking for a strategic partner who combines big-picture thinking with real-world execution, let’s talk. Certifications: • Masters in Business Administration (Marketing Specialization) • The Fundamentals of Digital Marketing • HubSpot Inbound Marketing • HubSpot Content Marketing • HubSpot Email Marketing • HubSpot Sales Management

🇮🇳Gurgaon, India$100/hr100% JSS4.96 (19)Since Apr 2020

Earnings and projects

MRR
$490

Last 6 months ÷ 6

World#78,898 / 412k
🇮🇳Country#8,366 / 45.9k
Revenue, last 30 days
$0

Last 6 months: $2.9k

Total earnings
$35k

Billed in all: $36k

World#99,915 / 412k
🇮🇳Country#14,349 / 45.9k
Per project
$1.4k

$1.5k in the last 6 months

World#100,154 / 412k
🇮🇳Country#12,439 / 45.9k
Projects, last 6 months
2
50% fixed50% hourly
World#88,918 / 412k
🇮🇳Country#10,198 / 45.9k
Projects in all
25

Across 26 contracts

42% fixed58% hourly
World#113,042 / 412k
🇮🇳Country#16,778 / 45.9k

Earnings, last 30 days

$36kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$35.5k$36.0k$36.5k$37.0kOct 8Oct 23Nov 7

Skill rankings: Top 17% in Market Analysis

Ranked by MRR among everyone on Upwork with the skill.

  1. #66Customer Acquisition Strategy237 freelancers · 🇮🇳 #3Top 28%
  2. #129Product Marketing661 freelancers · 🇮🇳 #13Top 20%
  3. #249Market Analysis1,500 freelancers · 🇮🇳 #11Top 17%
  4. #291Lead Generation Strategy1,364 freelancers · 🇮🇳 #30Top 21%
  5. #315B2C Marketing1,239 freelancers · 🇮🇳 #20Top 25%
  6. #380Marketing Analytics1,577 freelancers · 🇮🇳 #26Top 24%
  7. #504Social Media Marketing Strategy2,317 freelancers · 🇮🇳 #56Top 22%
  8. #629Content Marketing3,405 freelancers · 🇮🇳 #61Top 18%