Thomas P.

Marketing is busy and pipeline is not. Leads come in, sales calls them junk, and nobody can say which channel produced revenue. I fix that for B2B companies as a fractional CMO who also runs the channels. I build demand systems that start with LinkedIn, paid and organic, and extend to Meta, Google, and Reddit ads where the buyers are. Then I tie every channel to HubSpot lifecycle stages, sales handoff, and pipeline your sales team accepts. Results from client work: 1. An ed-tech client closed its first enterprise deal, $1M+ with a Fortune 500 company, inside the first year of the webinar and content system I built. The buyer came in through a LinkedIn event invite, attended the live session, and booked a meeting after the follow-up emails. No cold calls. 2. Nearly 1,000 registrations for an agency client's first-ever webinar, filled through organic LinkedIn content and an existing email list. 3. An app taken from launch to 16,000 downloads in 7 months with paid, organic, and influencer marketing. How we would work together: 1. Diagnose. A fixed-fee audit of your funnel, positioning, channels, and HubSpot. You get a ranked list of what to fix, what to stop, and what each fix is worth. 2. Build. 60 to 90 days to put the plan in place: offers, landing paths, LinkedIn, Meta, Google, and Reddit campaigns, organic LinkedIn, email, and reporting. 3. Lead. Ongoing fractional CMO leadership with a weekly report that shows what launched, what entered sales, and what to kill or scale. In marketing since 2011. Founder of Acculead since 2016. Best fit: B2B teams with a sales function and a real offer who need marketing tied to revenue. Send me your current lead to opportunity numbers and I will tell you where I would look first.