Skip to content
BackNov 7
Muhammad Naseem  S.
Upwork badge

Muhammad Naseem S.

Google Ads Specialist | Meta Ads & PPC Manager | DTC & Lead Generation

Are your Google Ads and Meta Ads getting clicks but not enough qualified leads or sales? Maybe your CPL keeps rising, your Meta leads never pick up the phone, or your Shopify store gets traffic without purchases. I’m a Google Ads Specialist and Meta Ads Expert helping local businesses, B2B companies, SaaS, and DTC brands turn ad spend into qualified leads, paying customers, and profitable growth. I’ve worked across 700+ Google Ads accounts and managed $2M+ in ad spend. That taught me ads are not always the problem. Poor tracking, weak landing pages, uncompetitive offers, low trust, and slow sales follow-up can hold a business back just as much. I find the real bottleneck and build a clear plan to fix it. 📈 RECENT RESULTS 📍 Plumbing & HVAC: 424 leads at $45 CPL, 19.5% conversion rate, $19.3K ad spend 📍 Apartment Community: 10,000+ rental leads at $2.04 CPL, 37.9% conversion rate 📍 Healthcare Clinic: 1,220 patient leads at about $10 CPL in a regulated market 📍 Commercial HVAC & Plumbing: 86 commercial leads at $24 CPL with Performance Max 📍 Canadian Mortgage Broker: 11 qualified consultations from $822 in ad spend 📍 Pain Relief eCommerce: 8.5x ROAS, $133K conversion value from $15.7K ad spend with Google Search 🚀 GOOGLE ADS & PPC MANAGEMENT Launching your first campaign or fixing an existing account, I help you reach high-intent customers who are actively searching for what you sell. ✓ Account setup, audits, and full management ✓ Search, Performance Max (PMax), and Shopping campaigns ✓ Remarketing and retargeting campaigns ✓ Google Merchant Center setup and feed optimization ✓ Keyword research, search terms, and negative keywords ✓ Competitor analysis and bidding strategy ✓ Budget management, local targeting, and scaling 📱 META ADS (FACEBOOK & INSTAGRAM) I build Meta campaigns focused on qualified leads, new customers, and eCommerce sales. ✓ Facebook and Instagram Ads setup, audits, and management ✓ Lead Ads and appointment lead generation ✓ Shopify and eCommerce sales campaigns ✓ Audience research, targeting, and retargeting ✓ Meta Pixel setup and conversion event tracking ✓ Ad creative strategy, copywriting, and A/B testing 📊 CONVERSION TRACKING | GA4 | GTM | CRM Without accurate tracking, even a well-optimized campaign wastes money. I make sure you know which ads drive calls, leads, and sales. ✓ Google Analytics 4 (GA4) and Google Tag Manager (GTM) ✓ Google Ads conversion tracking and enhanced conversions ✓ CallRail phone call tracking and attribution ✓ GoHighLevel (GHL) CRM integration and lead tracking ✓ Offline conversion tracking, and CRM attribution ✓ Clear reporting on calls, forms, and purchases ✓Server-side tracking with Stape, GTM server container, and Meta Conversions API (CAPI) 🎯 LANDING PAGES | CRO | COPYWRITING If people click your ads but leave without calling, filling out a form, or buying, the landing page may be costing you customers. ✓ Landing page audits and conversion rate optimization (CRO) ✓ High-converting ad copy, headlines, and calls to action ✓ Lead funnel and form optimization ⚙️ HOW I WORK Analyze: audit your account, tracking, and past spend Strategize: build a plan around your goals and budget Launch: set up campaigns with proper tracking from day one Optimize: review search terms, bids, and ads regularly Scale: raise budget only on what is proven to convert 🏠 INDUSTRIES Roofing • HVAC • Plumbing • Cleaning • Remodeling • Solar • Deck & Patio • Home Renovation • Windows & Doors • Flooring • Painting • Landscaping • Construction • Law Firms • Medspas • Real Estate • eCommerce • B2B • Auto Detailing • Mortgage/Insurance • Home Remodeling • Pet Supplies • Chiropractor Clinic • Physiotheraphy • Dental Clinic • Physical Therapy • Dentist • Tree Removal • Pool Installation • Supplement • Gym • Jewelry • DTC • B2C 🛠️ TOOLS Google Ads | Merchant Center | Meta Ads Manager | GA4 | GTM | Meta Pixel | CallRail | GoHighLevel | Shopify | WordPress | WooCommerce | Wix | Looker Studio | SEMrush | Zapier | Ahrefs | Keyword Planner 🤝 LET’S TALK Not sure why your ads aren’t converting? Send me a DM on Upwork with your website, your ad platform, and what is not working right now. I’ll review your situation and tell you honestly where your budget is leaking and whether I can help. If I’m not the right fit, I’ll say so. 👉 Click “Invite to Job” or message me today to book a free intro video call. Tags Digital Marketer | Copywriter | Copywriting | Sales | Ad Copy | Google Ads | Manager | Meta Ads | Lead Generation | Instagram Ads | LinkedIn Ads | Youtube | Management | Marketing | Audit | PPC | AdWords | Bing Ads | Performance Marketer | Campaign Setup | Paid | Media Buyer | Consultant | Developer | Landing Page Designe | Local Business | Creative | LSA | Video Editor | ROAS | Automation | Strategist | Strategy | Planning | Media | Content | Website | Agency | Local Services Ads | Google My Business | Social Media Marketing | Advertising | Server-Side Tracking | ChatGPT

🇵🇰Lahore City, Pakistan$22/hr100% JSS4.87 (137)Since Apr 2020
GlobeUpwork

Earnings and projects

MRR
$367

Last 6 months ÷ 6

World#90,309 / 412k
🇵🇰Country#11,603 / 52.9k
Revenue, last 30 days
$435

Last 6 months: $2.2k

World#66,399 / 412k
🇵🇰Country#8,423 / 52.9k
Total earnings
$21k

Billed in all: $21k

World#135,565 / 412k
🇵🇰Country#13,210 / 52.9k
Per project
$115

$220 in the last 6 months

World#297,186 / 412k
🇵🇰Country#40,714 / 52.9k
Projects, last 6 months
10
100% fixed0% hourly
World#18,298 / 412k
🇵🇰Country#4,198 / 52.9k
Projects in all
186

Across 200 contracts

98% fixed2% hourly
World#11,220 / 412k
🇵🇰Country#1,576 / 52.9k

Earnings, last 30 days

$21.4k+$435 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$20,750$21,000$21,250$21,500Oct 8Oct 23Nov 7

Skill rankings: Top 24% in Lead Generation Strategy

Ranked by MRR among everyone on Upwork with the skill.

  1. #56Manage Google Shopping145 freelancers · 🇵🇰 #8Top 39%
  2. #120Local Search Ads309 freelancers · 🇵🇰 #20Top 39%
  3. #220Search Engine Marketing Strategy630 freelancers · 🇵🇰 #35Top 35%
  4. #249Google Merchant Center763 freelancers · 🇵🇰 #39Top 33%
  5. #327Lead Generation Strategy1,364 freelancers · 🇵🇰 #91Top 24%
  6. #346Meta Pixel1,020 freelancers · 🇵🇰 #69Top 34%
  7. #407Google Ads Account Setup1,074 freelancers · 🇵🇰 #55Top 38%
  8. #421Paid Media1,517 freelancers · 🇵🇰 #40Top 28%