Muhammad Naseem S.

Google Ads Specialist | Meta Ads | Lead Generation & eCommerce Expert

Google Ads Specialist for Lead Generation & eCommerce Businesses. Most Google Ads accounts don't fail because of bidding strategies; they fail because the business behind them isn't positioned, tracked, or optimized properly. My job is to identify what's actually limiting growth and fix it. Over the past 5+ years, I've helped ecommerce brands and local service businesses, including HVAC, plumbing, roofing, home service, healthcare, and real estate, turn Google Ads into a predictable source of revenue. I've worked across 700+ Google Ads accounts through agency partnerships, audits, and direct client management, overseeing more than $2M in ad spend. What I've learned is simple: Most underperforming campaigns aren't really an ads problem. Sometimes the offer isn't compelling enough to convert. Sometimes the website doesn't build trust. Sometimes the sales process doesn't match how leads are generated. Other times the tracking is telling Google to optimize for form submissions instead of paying customers. That's why I don't start by changing bids or launching new campaigns. I start by asking the right business questions. What does it actually cost to acquire a customer? Which leads become paying customers, and why? Where is revenue leaking, from traffic, the website, or the sales process? Is Google Ads the problem, or is it simply exposing a larger business issue? Once those answers are clear, the campaigns become much easier to scale. Recent Client Results 📍 Plumbing & HVAC (MD/DC/VA) Generated 424 service leads at $45 CPL with a 19.57% conversion rate on $19.3K in ad spend. 📍 Washington DC Apartment Community Delivered over 10,000 rental leads at $2.04 CPL, producing a 37.9% conversion rate from 25,600 clicks on a $20.5K budget. 📍 Healthcare Clinic Generated 1,220 patient leads at approximately $10 CPL, including a 97% landing page conversion rate on high-intent branded search traffic in a highly regulated niche. 📍 Commercial HVAC & Plumbing Produced 86 commercial leads at $24 CPL using Performance Max on approximately $2.1K in ad spend. 📍 Canadian Mortgage Broker Generated 11 qualified private lending consultations from an $822 budget in one of Canada's most competitive finance markets. How I Solve Problems One ecommerce brand experienced declining sales that appeared to be seasonal. The real issue wasn't advertising, it was trust. Their Trustpilot rating had fallen, reducing conversion rates at the point of purchase. We addressed the underlying trust issues and rebuilt their Google Merchant Center feed to properly represent more than 800 products. A chiropractic clinic had five separate campaigns competing against each other for the same searches, driving unnecessary costs. I rebuilt the account around the three services that generated the highest-value patients, reducing wasted spend and improving lead quality. Many businesses optimize campaigns for form submissions because that's all they're tracking. I implement offline conversion tracking so Google optimizes toward customers who actually generate revenue, not just people who complete a form. What You Can Expect ✔ Complete Google Ads account audits ✔ Search, Shopping, Performance Max & Display campaigns ✔ Google Merchant Center optimization ✔ Conversion tracking & Enhanced Conversions ✔ Offline conversion tracking & CRM integration ✔ Landing page and conversion rate recommendations ✔ Budget optimization and account restructuring ✔ Ongoing strategy focused on profitability, not just traffic I work directly with every client and intentionally keep my client roster small. Your account isn't passed to a junior media buyer or outsourced to another team. If you're investing in Google Ads but aren't confident it's generating profitable growth, let's have a conversation about your business first, not a sales pitch. Send me a message, and let's identify what's actually holding your business back from profitable growth. Search Tags Industries: Saas, B2B, B2C, DTC, Plumbing, HVAC, Electrician, Roofing, Solar, Pest Control, Cleaning Services, Landscaping, Home Remodeling, Flooring, Tree Service, Lawn Care, Dentist, Chiropractor, Med Spa, Physiotherapist, Hair Loss Clinic, Gym, Lawyer, Insurance, Real Estate, Auto Repair, Child Care, Courier & Logistics, Salon, Barber Shop, Skincare Clinic, Event Planner, Pet Care, Grooming, Leak Detection, Elderly Care, Photography, Swimming Pool, Junk Removal, Demolition, Pavers, Luxury Car Rental, Chauffeur, Home Repair, Bathroom Remodeling, Tile, Luxury Travel, Home Care. Ecommerce: Fashion, Clothing, Apparel, Beauty, Cosmetics, Skincare, Health, Supplement, Furniture, Home Products, Pet Products, Perfume, DTC Brands. Platforms: Google Ads, Facebook Ads, Shopify, WooCommerce, WordPress, Wix, Call Rail, Go High Level, Squarespace. Analytics & Tracking: Google Analytics (GA4), Google Tag Manager (GTM), Looker Studio, Stape, Meta CAPI, Enhanced Conversions.