Alex R.

I design premium packaging and brand identity for skincare, food & drink, supplements and consumer products. From a single label to a multi-SKU range, I build visual systems that distinguish products and keep the brand coherent. I work with founders and product teams launching a new brand, redesigning an existing product, or extending a range without losing consistency. A packaging project needs more than an attractive mockup. Customers need to understand what the product is, why it is different, and which variant is right for them. Your team also needs a design system that can be applied consistently as the range grows. HOW I CAN HELP • Packaging and label design for individual products and product ranges • Brand identity, logo design, typography and colour systems • Packaging redesign aligned with an existing or refreshed identity • Multi-SKU systems with clear rules for variants, formats and extensions • Brand guidelines and artwork prepared around agreed production specifications MY APPROACH 1. Clarify the product, audience, category and point of difference. 2. Define the visual direction and the hierarchy of product information. 3. Develop the identity or packaging concept around that direction. 4. Apply the approved system to the agreed products and formats. 5. Prepare the final files and coordinate design questions with your supplier. My focus is the connection between product positioning and visual execution: what stays consistent across the brand, what changes between products, and how those decisions work on the actual packaging. I can work from your existing identity and supplier dielines, or develop the brand and packaging together. The scope, deliverables, revision rounds and production requirements are agreed before design begins. For ongoing ranges, I can also support new SKU adaptations, packaging updates and the consistent rollout of an approved design system. Send me a brief through Upwork with your product category, packaging formats, number of SKUs and target launch date. I'll help you define a practical scope and the next steps.