Katrina Christine Y.

I'm Katrina - an optimistic ball of sunshine ☀️, a marketing and operations specialist with hands-on experience in company research, lead sourcing, and partnerships. Most importantly, I deliver quality work and take ownership, whether working on a team or independently. I work with founders and teams who need help keeping operations and project management, marketing, partnerships, and lead research organized and moving forward. Whether it’s streamlining day-to-day operations, managing campaigns and partnerships, or building clean, reliable lead lists, I help turn complex tasks into clear, workable systems so teams can focus on growth. What I do: Market Research, Company Research & Lead Sourcing I map niche industries, research competitors, and identify companies or decision-makers that fit your criteria. For acquisition sourcing and B2B lead research, I check each company’s fit, verify contact details, and document sources. You get a clean, prioritized list your team can use for outreach or further review. Partnerships, Sponsorships & Influencer Outreach I research and vet newsletters, podcasts, creators, affiliates, and other potential partners based on audience fit and campaign goals. I can manage personalized outreach and follow-ups, coordinate rates and deliverables, and track what each placement generates, from clicks to booked calls when tracking is in place. Marketing Operations & Campaign Management I keep campaign calendars, briefs, assets, approvals, and deadlines organized so everyone knows what’s due and who owns it. I’ve supported email outreach, social content, and brand collaborations, and I can coordinate the details from the first brief through launch and reporting. Project Management & Workflow Improvement I turn recurring work into clear SOPs, trackers, and handoffs. I can set up a project board, clean up a CRM, or build a workflow your team can maintain. Why should you hire me? - I work tirelessly not only to meet the demands expected of me to deliver by my bosses and clients, but exceed what's expected of me to do. To put it simply, I can assure you that I can get the job done swiftly and efficiently. My primary goal is to make your business run smoother: I win by helping you win, and your success is my standard. Here is a brief overview of my overall skill set and tools: ☑️ Market Research & Lead Sourcing | Industry and competitor research, acquisition target sourcing, and contact verification across sectors including healthcare, health and wellness, and B2B SaaS. Tools include Grata, LinkedIn Sales Navigator, Apollo, RocketReach, Snov, and Adapt. ☑️ Outreach Automation & CRM | Prospect enrichment in Clay, Grata, or Sales Navigator, personalized email sequences and automated follow-ups in Reply, and contact and pipeline management in HubSpot and Zoho. ☑️ Partnerships, Sponsorships & Influencer Research | Newsletter discovery on Substack, creator research on Shopify Collabs, Instagram, and YouTube, affiliate research through the Impact platform, and podcast research. ☑️ Marketing Operations & Analytics | Campaign coordination, UTM tracking, and performance reporting using Meta Business Suite and Google Analytics 4 (GA4). ☑️ AI & Workflow Automation | ChatGPT, Claude, Gemini, and Perplexity for research, drafting, and workflow development. Fireflies, Otter, and Sembly for transcription and meeting notes. Canva Pro and Midjourney for creative assets. ☑️ Project Coordination & Documentation | Building SOPs and trackers, managing deadlines and handoffs, and coordinating projects in Asana, ClickUp, Notion, Slack, Google Workspace, and Microsoft Office. ☑️ Data Quality, Editing & Reporting | Cross-checking sources, cleaning and organizing data, editing for clarity, and presenting findings in reports and spreadsheets. ☑️ Website, Podcast & Event Support | Website management with WordPress and GoDaddy, podcast production and transcription, and webinar and event coordination. If this sounds like the kind of support you need, tell me what you’re working on and where you could use an extra set of hands. I’d be happy to talk through what I can take off your plate.