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Pilar V.
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Pilar V.

Creative Strategist & Video Editor | High-Converting Meta Ads

Stop the scroll. Lower your CPA. Scale your winners. If you are looking for an editor who just pushes buttons and waits for instructions, I am not the right fit. But if you are looking for a Creative Strategist who understands direct response marketing, analyzes your winning ads, and engineers video creatives designed to convert cold traffic into sales—welcome. I am a Top-Rated Plus expert (top 3% on Upwork) specializing in high-performance Meta Ads (FB/IG) and TikTok creatives. I don't just make videos look "pretty"—I apply marketing psychology to ensure they stop the thumb in the first 3 seconds. How I help you scale: ✅ I bring the strategy: You don't need to spoon-feed me. I research hooks, analyze your competitors, and suggest angles that will drive clicks. ✅ Modular Testing: I don't just deliver one video. I can create multiple hook variations so you can A/B test and find your winner faster. ✅ Bilingual Advantage: I can version your ads into both English and Spanish, allowing you to tap into the massive US Latino market without hiring a second team. ✅ AI-Powered Speed: I leverage the latest AI tools to work faster and deliver premium visual effects that would normally take days, in hours. My Toolkit: Strategy: Competitor Analysis, Hook Scripting, Direct Response Psychology. Editing: Premiere Pro, After Effects, CapCut (for native feel). AI Stack: Flow, Envato, ElevenLabs, Heygen, and more. Recent Results: Helped 7-figure brands lower their Cost Per Acquisition (CPA) with iterative testing. 100% Job Success Score with long-term retainer clients. You have the product. You have the budget. You just need creatives that convert. Let's discuss your current winning ads and how we can beat them. Pilar V. What my clients say about me: ⭐⭐⭐⭐⭐ "Pilar is excellent. No one should hesitate to hire her. She was professional, quick to respond, the turnaround times were very fast. Pilar is such a joy to work with. Here work and designs are impeccable. I am already planning more work with her. If you video needs, Pilar is your first choice - without question, with no hesitation, and for all your important video editing projects. Thanks so much Pilar. we totally love you." - Jerome. ⭐⭐⭐⭐⭐ "There is nothing that I can say Pilar needs to improve. Pilar always goes above and beyond and always delivers way more than what I had in mind. So if you hire Pilar, just give her your idea and let her turn it into magic. Thanks for all your hard work so far. A lot more coming." - Jared

🇨🇴Rionegro, Colombia$24/hr100% JSS5.00 (9)Since May 2020
GlobeUpwork

Earnings and projects

MRR
$3k

Last 6 months ÷ 6

World#12,439 / 412k
🇨🇴Country#137 / 4,578
Revenue, last 30 days
$4.2k

Last 6 months: $18k

World#7,595 / 412k
🇨🇴Country#67 / 4,578
Total earnings
$45k

Billed in all: $49k

World#83,219 / 412k
🇨🇴Country#732 / 4,578
Per project
$1.7k

$3.7k in the last 6 months

World#88,624 / 412k
🇨🇴Country#998 / 4,578
Projects, last 6 months
5

Across 6 contracts

33% fixed67% hourly
World#41,746 / 412k
🇨🇴Country#284 / 4,578
Projects in all
27

Across 33 contracts

45% fixed55% hourly
World#106,301 / 412k
🇨🇴Country#501 / 4,578

Earnings, last 30 days

$48.6k+$4.2k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$42.5k$45.0k$47.5k$50.0kOct 8Oct 23Nov 7

Skill rankings: Top 0.88% in CapCut

Ranked by MRR among everyone on Upwork with the skill.

  1. #26Video Ad Campaign925 freelancers · 🇨🇴 #1Top 3%
  2. #33CapCut3,760 freelancers · 🇨🇴 #1Top 0.88%
  3. #36AI Video Generator1,454 freelancers · 🇨🇴 #1Top 2%
  4. #41Video Sales Letter924 freelancers · 🇨🇴 #1Top 4%
  5. #61Video Ad2,818 freelancers · 🇨🇴 #1Top 2%
  6. #66UGC3,466 freelancers · 🇨🇴 #1Top 2%
  7. #72Instagram Ad Campaign1,727 freelancers · 🇨🇴 #3Top 4%
  8. #76TikTok Ad2,322 freelancers · 🇨🇴 #1Top 3%