Mercedes R.

I help ecommerce and service-based businesses build email marketing systems that generate revenue—not just send emails. With 7+ years of marketing experience, I specialize in lifecycle marketing, CRM strategy, automations, campaign management, segmentation, reporting, and optimization across multiple ESPs. - Built 100+ email campaigns and automation flows - Managed retention marketing for multiple ecommerce brands - Specialized in Klaviyo lifecycle optimization - Experience across B2B & B2C brands - Welcome • Cart • Browse • Winback • Post Purchase • Sunset • VIP and more! What I can help you with - Email Marketing Strategy - Lifecycle Marketing - CRM Management - Welcome, Cart & Post-Purchase Flows - Newsletter Planning & Execution - Customer Segmentation - A/B Testing - Deliverability - SMS Marketing - Performance Reporting - Automation Audits - Migration between ESPs Platforms I work with - Klaviyo - ActiveCampaign - Braze - GoHighLevel - Attentive - Emma - Sendgrid - Iterable - Shopify - Zapier - Google Analytics - Looker Studio - and more!