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Amir M.
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Amir M.

1M+ Ad Spend | Creative Strategist & Copywriter | DTC Ecom

My ad concepts have driven over $1M in spend and 15,000+ purchases for a health supplement ecommerce brand scaling across Meta. That's not account-level performance I'm borrowing. Those are my concepts, my briefs, my angles. My last client put it this way: "Amir is an incredibly fast and efficient strategist… routinely briefing for 400+ ads in different formats and different product lines per week, plus boosting our output with AI statics to strengthen our testing." Results across recent brands: → Health supplement brand: $1M+ in spend on my concepts, 15,000+ purchases, 400+ briefs/week, 49% top thumbstop rate → Medical device brand: identified an untapped persona, built the concept end-to-end. Daily ad spend scaled from $300 to $3,000 within 3 days → Fitness brand ($150K+/month spend): top concept scaled to $56K+ in spend with A-rated hook and CTR scores → Camping brand: 1,716 purchases in 30 days across 16 ads, all top performers rated "Above average" by Meta Every concept I write starts with the customer's current belief, not the product: what they think right now, what they already tried, what's stopping them from buying. I run every brief through what I call the Creative Matrix: Angle + Persona + Format. That's what separates a brief that scales from one that dies in testing. What I deliver: → Ad concepts and creative briefs (Meta, TikTok) → UGC scripts with hooks built on buyer psychology → Direct-response landing pages and advertorials → VSL scripts for cold traffic → Angle development and creative testing frameworks Tools I work in: → Atria → Foreplay → Meta Ads Library → Notion → ChatGPT, Claude, and other AI copy tools As a DTC creative strategist, I work best with health, supplement, and fitness ecommerce brands spending $10K+/month on paid social. If your creative pipeline is the bottleneck, not your media buying, not your product, send me a message. Tell me what you're selling, what's running, and what's not converting. I'll tell you within 24 hours whether and how I can help. - Amir Creative Strategist | Copywriter

🇵🇰Islamabad, Pakistan$55/hr100% JSS4.92 (105)Since May 2020
GlobeUpwork

Earnings and projects

MRR
$3.6k

Last 6 months ÷ 6

World#9,643 / 412k
🇵🇰Country#1,015 / 52.9k
Revenue, last 30 days
$2.5k

Last 6 months: $21k

World#15,623 / 412k
🇵🇰Country#1,746 / 52.9k
Total earnings
$106k

Billed in all: $109k

World#36,734 / 412k
🇵🇰Country#2,811 / 52.9k
Per project
$470

$766 in the last 6 months

World#188,430 / 412k
🇵🇰Country#20,183 / 52.9k
Projects, last 6 months
28
86% fixed14% hourly
World#3,253 / 412k
🇵🇰Country#817 / 52.9k
Projects in all
225

Across 243 contracts

74% fixed26% hourly
World#8,158 / 412k
🇵🇰Country#1,128 / 52.9k

Earnings, last 30 days

$109k+$2.5k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$106k$108k$110kOct 9Oct 24Nov 8

Skill rankings: Top 1% in UGC

Ranked by MRR among everyone on Upwork with the skill.

  1. 3Advertorial169 freelancers · 🇵🇰 #1Top 2%
  2. #6Ad Concept82 freelancers · 🇵🇰 #1Top 7%
  3. #11Campaign Copywriting507 freelancers · 🇵🇰 #4Top 2%
  4. #11Creative Brief212 freelancers · 🇵🇰 #1Top 5%
  5. #14Sales Writing897 freelancers · 🇵🇰 #2Top 2%
  6. #19Direct Response Copywriting741 freelancers · 🇵🇰 #3Top 3%
  7. #25Sales Funnel Copywriting1,313 freelancers · 🇵🇰 #3Top 2%
  8. #33Video Sales Letter924 freelancers · 🇵🇰 #12Top 4%