Skip to content
BackNov 7
Teresa P.
Upwork badge

Teresa P.

LinkedIn Content Strategist | B2B | +1M Monthly Impressions Achieved

I help founders, executives and B2B teams build content strategies that give them a clearer reason to post and a better chance of turning attention into business. Sometimes that means building a LinkedIn strategy from scratch. Sometimes it means fixing content that has become repetitive or disconnected from the company’s goals. My work is mostly on the strategy side. I research the audience, build the positioning, plan the editorial direction and develop ideas that can be repeated instead of reinvented every week. I’ve done this with 15+ client accounts across industries such as VC, AI, HR, luxury, eCommerce, media and healthcare. 𝗥𝗘𝗖𝗘𝗡𝗧 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 ✔ Helped a European VC executive reach #1 in Austria and Top 10 globally in Favikon's ranking of the 2,000 most influential LinkedIn profiles, and get recognized by Dealroom as a top voice in the industry. ✔ Averaging 100K+ monthly views across client accounts ✔ Scaled a luxury/eCommerce client from 20K to 1M+ monthly LinkedIn impressions ✔ Built repeatable "signature asset" formats generating 100K–400K+ impressions across industries ✔ Designed +10 funnel-led content systems that move audiences from visibility to trust to inbound conversations 𝗠𝗬 𝗔𝗣𝗣𝗥𝗢𝗔𝗖𝗛 Before anything gets done, I work out five things: ✔ Positioning and narrative ✔ Audience psychology ✔ Funnel stage: is this for visibility, trust, or conversion ✔ Format repeatability: can this become a system, or is it a one-off ✔ Unique platform mechanics 𝗛𝗢𝗪 𝗜 𝗛𝗘𝗟𝗣 ✔Content strategy and editorial planning ✔Founder, executive, and expert personal brands ✔B2B content funnels ✔LinkedIn growth and thought leadership ✔Newsletter and email content strategy ✔Content systems for Instagram and TikTok ✔Content audits and profile optimization ✔Post ideation and creative direction ✔AI-supported content workflows (Agents, GPTs, Claude, Perplexity) 𝗟𝗜𝗡𝗞𝗘𝗗𝗜𝗡 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘 ✔B2B LinkedIn content strategy ✔Founder, executive, and thought leader positioning ✔Profile audit and optimization ✔Inbound strategy 𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗕𝗘𝗦𝗧 𝗪𝗜𝗧𝗛 ✔ Founders and executives with content already in motion or ready to start a consistent presence ✔ B2B and venture-backed companies ✔ Brands where the content gets attention but not opportunities ✔ Teams that want strategy, ideation and project management with someone else handling the writing and design If that's not quite your situation, please feel free to reach out anyway. Every client is different and I'm happy to talk and tell you straight if I'm the right fit.

🇻🇪Valencia, Venezuela$20/hr100% JSS5.00 (8)Since May 2020

Earnings and projects

MRR
$132

Last 6 months ÷ 6

World#127,074 / 412k
🇻🇪Country#1,219 / 3,245
Revenue, last 30 days
$800

Last 6 months: $792

World#49,801 / 412k
🇻🇪Country#548 / 3,245
Total earnings
$5.5k

Billed in all: $5.7k

World#245,825 / 412k
🇻🇪Country#2,092 / 3,245
Per project
$396

$792 in the last 6 months

World#204,791 / 412k
🇻🇪Country#1,661 / 3,245
Projects, last 6 months
1

Across 2 contracts

50% fixed50% hourly
World#128,092 / 412k
🇻🇪Country#1,023 / 3,245
Projects in all
14

Across 21 contracts

33% fixed67% hourly
World#168,283 / 412k
🇻🇪Country#964 / 3,245

Earnings, last 30 days

$5.7k+$800 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$4.5k$5.0k$5.5k$6.0kOct 8Oct 23Nov 7

Skill rankings: Top 25% in Digital Strategy

Ranked by MRR among everyone on Upwork with the skill.

  1. #46Target Market Research157 freelancers · 🇻🇪 #1Top 29%
  2. #124Social Media Audience Research292 freelancers · 🇻🇪 #2Top 42%
  3. #138Digital Strategy561 freelancers · 🇻🇪 #3Top 25%
  4. #178Zoho Platform482 freelancers · 🇻🇪 #3Top 37%
  5. #261Social Media Audit608 freelancers · 🇻🇪 #3Top 43%
  6. #457Strategic Planning1,408 freelancers · 🇻🇪 #3Top 32%
  7. #583Marketing Analytics1,577 freelancers · 🇻🇪 #8Top 37%
  8. #1,055Content Marketing3,405 freelancers · 🇻🇪 #12Top 31%