Oksana D.
Startup Marketing Lead | Growth, Community & GTM Strategy | SaaS&Tech
Most early-stage startups don't need another agency that disappears after the strategy deck. They need one person who can own marketing entirely: validate product-market fit, define the go-to-market, build the channels, and grow a community that actually retains users. That's what I do. Over the past 4+ years, I've been the sole marketer at multiple AI, crypto, and B2C tech startups, operating at Head of Marketing / CMO level from day one. I define the go-to-market, then execute it myself. 📊 Results I've driven: → €1 cost-per-signup for an AI SaaS product (Meta Ads + organic) → ~€12-15 cost per trial started; 50-65% trial-to-paid conversion rate → Thousands of qualified leads generated via cold outbound systems (Snov. io + Reply. io) → X/Twitter accounts grown from 0 → 10K+ followers → $10K-$30K in sponsorships secured as Head of Partnerships for DevOpsDays Ukraine and Cloud Builders: Java & Python 🏗️ COMMUNITY BUILDING (Circle, Discord, Telegram) This is where I go deeper than most marketers. I architect the full member journey: → Circle.so - Space structure, onboarding flows, member experience design, gamification, engagement rhythms, course and content setup → Discord - Server architecture, role systems, bot setup, community health, moderation frameworks → Telegram - Community management, engagement systems, channel growth → Automations - Zapier workflows connecting your community to your CRM, email sequences, and product events so the system runs without you manually touching it → CRM integration - Connecting member behavior to your sales and retention funnel I've grown and managed communities of engaged members in the tech, crypto, and education space, and built the infrastructure behind them so they scale. 📣 GROWTH MARKETING & STRATEGY → Go-to-market strategy and PMF validation for SaaS and AI products (ICP definition, positioning, channel testing, launch planning) → Paid social: Meta Ads (campaign setup, creative testing, funnel optimization) → Organic growth: X/Twitter, LinkedIn, Instagram, Reddit → Content strategy and publishing: Substack, Beehiiv, long-form and short-form → Influencer and creator outreach: sourcing, negotiation, campaign management → Cold outbound lead generation: email sequences, LinkedIn, Snov. io, Reply. io → Partnership development and event sponsorships 🎯 WHO I WORK BEST WITH: ✅ Early-stage SaaS, AI, crypto, or tech startups still validating or scaling ✅ Founders who want someone who thinks at strategy level but gets hands dirty with execution ✅ Products building or scaling a community alongside their product growth ✅ Teams where I'd be the first or only marketer, owning the entire function
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $371
Billed in all: $2,769$2.8k
$185 in the last 6 months
Earnings, last 30 days
Skill rankings: Top 28% in Digital Strategy
Ranked by MRR among everyone on Upwork with the skill.
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