Justin E.

As Upwork's first Expert-Vetted finance writer, I help B2B SaaS companies, financial institutions, and investors – from local banks to firms like Sequoia Capital, Franklin Templeton, and Andreessen Horowitz – develop content and marketing that educates their audiences and drives business results. With 5+ years as a Top Rated Plus freelancer and $200K+ in completed projects with a 100% Job Satisfaction Score, I specialize in turning complex financial and technical topics into clear, engaging content that works across the customer journey. What I Deliver: *Content & Strategy: SEO-optimized blogs, case studies, whitepapers, lead magnets, and thought leadership articles *Executive Ghostwriting: LinkedIn posts, bylines, and long-form content for C-suite executives *Full-Funnel Marketing: Email campaigns (40%+ open rates), landing pages, and conversion-focused copy *Content Workflows & Systems: Efficient content operations using AI tools like Claude and ChatGPT Industries I Thrive In: Finance & Fintech Investment Management Wealth Management Real Estate Private Equity Financial Publishing and Personal Finance Blogs B2B SaaS Banking & Credit Unions My background spans Wall Street and Silicon Valley – I've worked at firms like Greystar and Brookfield Asset Management, and I'm a regular contributor to Bankrate and Barchart. This experience helps me write credibly about both sophisticated investment topics and accessible personal finance content. Working in a tough-to-describe niche in finance or tech? I specialize in understanding complex business models and explaining them clearly to your target audience. Let's discuss your project and how I can help you build or execute your content strategy. In addition to content strategy, I also offer career coaching and resume enhancement – helping individuals communicate their professional value as effectively as I help brands communicate theirs. Whether you need consistent content support or strategic help building your marketing function, I bring the financial knowledge, marketing experience, and efficiency to get results. Thank you for stopping by. I'd love to hear your needs and discuss how we can work together. Best, Justin