Arslan K.

I'm a Marketing Operations and CRM Specialist with 5+ years of experience helping B2B and B2C companies improve lead generation, customer engagement, and marketing performance through automation, lifecycle marketing, CRM optimization, and data-driven decision making. Currently, I manage CRM and lifecycle marketing for 700K+ contacts and support 275K+ monthly email sends. I've optimized lead management processes, reduced low-quality leads by 14%, achieved a 31% response rate from previously unresponsive audiences, and built automated customer journeys that improve engagement and sales efficiency. My expertise includes CRM management, marketing automation, email marketing, lead scoring, segmentation, A/B testing, reporting, website CMS management, and demand generation. I work across the full marketing operations stack—from strategy and workflow design to campaign execution and performance analysis. Tools & Platforms: • Braze (Certified) • Dynamics 365 • Salesforce Marketing Cloud • HubSpot • Mailchimp • Klaviyo • MoEngage • GA4 & Analytics • Webflow • WordPress • Shopify • Mixpanel I also have hands-on experience with SEO, including keyword optimization, meta titles, H1/H2 structure, on-page content optimization, and website content management. Whether you need CRM setup, email automation, lifecycle marketing, lead management, CMS support, SEO optimization, or marketing operations consulting, I can help build scalable systems that drive measurable business results.