Maria V.
Shopify Developer | CRO & Klaviyo Expert | BFCM Support for DTC Brands
Building a Shopify store is easier than ever, but building one that actually 💯 converts is the real challenge. Every store is competing for customers, so simply building a store isn’t enough. That’s exactly 🎯 what I help Shopify brands with - building stores that not only look great, but are designed to turn more visitors into customers. I can help you build a Shopify store with a clear customer journey, strong UX, fast performance, and a conversion-focused strategy. With 9+ years of Shopify experience, I’ve built 100+ stores and 60+ Klaviyo flows and email automations, helping clients improve everything from storefront design and theme customization to CRO, SEO, and email marketing. I’ve mainly worked with fashion and wellness DTC brands, but I’ve also worked with many different industries and product types, which has helped me understand how to adapt each store to its audience and goals. My goal is simple: create a Shopify experience that’s easy for your team to manage, gives customers a smoother buying journey, and helps drive measurable growth. My opinion on CRO is pretty simple: • Fast page loading speed = higher conversions • Simple, clean design + a smooth customer journey = higher conversions CRO isn’t always about adding more. Sometimes, it’s about removing the things that slow customers down or make the buying process confusing. My Approach: • Discuss & Recommend: Meet online, understand your goals, and proactively recommend the best solutions. • Plan: Define and present clear milestones, priorities, and timelines. • Update: Work on the store and share progress with URLs, screenshots, and highlighted changes at each stage. • Feedback & Improve: Get your feedback, make revisions, and present the updates. • Proactive Recommendations: Identify opportunities to improve UX, CRO, and SEO, and recommend practical solutions. • Final Review: Review and test everything with you to make sure the agreed scope is complete. • Guide & Teach: Share guidance and explain how to manage or update the store yourself, even when it’s outside the project scope. I specialize in: • Shopify Online Store 2.0 and Liquid development • Figma-to-Shopify implementation • Custom sections, templates, and landing pages • Store audits and conversion rate optimization • Speed optimization and technical SEO • Klaviyo flows, segmentation, and retention campaigns • Shopify Plus and app integrations • Landing page development using PageFly, GemPages, Replo, and other page builders I’m also a patient, proactive, and open-minded partner who values clear communication, reliability, and measurable results. If you want a Shopify partner who can handle strategy, design, development, and optimization with a business-first mindset, send me your store URL and goals. I’ll review your site and recommend the highest-impact next steps.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $5.2k
Billed in all: $6,497$6.5k
$374 in the last 6 months
Across 15 contracts
Across 20 contracts
Earnings, last 30 days
Skill rankings: Top 11% in CSS
Ranked by MRR among everyone on Upwork with the skill.
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- #355Liquid1,844 freelancers · 🇺🇸 #61Top 19%🇺🇸#61 of 183
- #424Shopify Website Redesign2,433 freelancers · 🇺🇸 #35Top 17%🇺🇸#35 of 130
- #510Klaviyo2,875 freelancers · 🇺🇸 #104Top 18%🇺🇸#104 of 423
- #532Shopify Templates3,688 freelancers · 🇺🇸 #58Top 14%🇺🇸#58 of 267
- #578Shopify Website Design3,714 freelancers · 🇺🇸 #63Top 16%🇺🇸#63 of 270
- #578Shopify Apps3,368 freelancers · 🇺🇸 #57Top 17%🇺🇸#57 of 237
- #607Shopify Plus3,236 freelancers · 🇺🇸 #82Top 19%🇺🇸#82 of 250