Daniela A.

B2B SaaS Demand Gen | 10+ Years Driving Pipeline & Revenue Growth

You don’t need just more leads. You need a GTM system that builds qualified pipeline — and converts it into revenue. ➤ I help B2B SaaS companies drive growth through Google Ads, LinkedIn Ads, and Meta Ads — structured around full-funnel performance. Campaigns are optimized for revenue impact and budget efficiency, across CAC, SQL conversion, LTV impact, and revenue contribution. 💡 Request a Free Demand & Funnel Audit to identify where targeting, positioning, conversion friction, or acquisition inefficiencies are limiting revenue growth— no obligation. ➤ With 10+ years of hands-on experience across B2B and SaaS (AI, healthcare, and compliance-driven industries), I partner directly with founders and growth leaders to: → Build, optimize and scale multi-channel acquisition systems (Google, LinkedIn, Meta and beyond) → Identify friction and leakage across the funnel → Clarify and refine ICP, positioning, and offer alignment → Align marketing and sales around revenue goals → Optimize targeting and attribution so decisions are data-informed → Improve acquisition efficiency across CAC, channel allocation, and spend optimization while increasing pipeline velocity → Implement automation that supports scalable, structured growth 🔹 PERFORMANCE IMPACT → $130K MRR generated in 6 weeks for an AI startup → 40% CAC reduction across paid programs in 3 months → $11.3M+ qualified pipeline generated in 2025 → 15+ B2B SaaS companies nearly doubled their pipeline performance over the past year 🔹 ENGAGEMENT MODELS ➤ GTM & Demand Audit Structured analysis of funnel performance, ICP clarity, CAC efficiency, attribution, and sales alignment — with a prioritized action plan. ➤ GTM Strategy & Build Plan Definition of positioning adjustments, channel mix, messaging direction, and performance targets — delivered with a practical execution roadmap. ➤ Fractional GTM / Demand Lead Ongoing strategic leadership including performance reviews, direction setting, team guidance, vendor management, and project oversight. ➤ End-to-End Strategy & Execution Full ownership of strategy and implementation — campaign execution, funnel optimization, performance management, and team coordination. 🔹 SKILLS & EXPERTISE ➤ Strategic Marketing & GTM → Positioning & messaging refinement → ICP definition & product–market alignment → Go-to-market strategy & demand architecture → Cross-functional alignment (Sales, Product, Customer Success) → Pipeline acceleration & sales enablement ➤ Acquisition & Growth → Paid media (Google, LinkedIn, Meta) → SEO & content-driven demand → Campaign planning & funnel optimization → Conversion rate optimization (CRO) ➤ Analytics & Revenue Operations → Marketing ROI analysis & attribution frameworks → Funnel diagnostics & performance forecasting → CAC efficiency & pipeline reporting ➤ Lifecycle & Retention → Email marketing & segmentation strategy → Marketing automation workflows → Onboarding & nurture flows → Retention-focused programs 🔹 TOOLS & PLATFORMS → HubSpot, GA4, Google Tag Manager, PostHog → Clay, Apollo, ZoomInfo, Ahrefs, SEMrush → Google Ads, LinkedIn Ads, Meta Ads (Facebook & Instagram), Microsoft Ads (formerly Bing Ads)