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Tariro C.
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Tariro C.

UI/UX & Web Design | Brand Strategy & Identity

I help businesses shape intuitive digital experiences and distinctive brands—from how people navigate a website or app to how they recognise and remember your business. I’m Tariro, a designer and web developer with a BSc in Software Engineering and completed Google UX Design training. I studied software engineering because I wanted to build what I design. That means I can help you move from understanding your users and mapping their journey to designing interfaces and delivering a working website. My background also spans brand strategy, visual identity, marketing design and motion graphics. I bring those skills together to create experiences that feel consistent, communicate clearly and support your business goals. 100% Job Success Score | 61 jobs | 600+ hours logged UI/UX DESIGN Whether you’re developing a new product or improving an existing experience, I can help with: • UX audits and heuristic evaluations to identify usability issues • Information architecture and user flows • Wireframes and interactive Figma prototypes • Mobile app, web app and SaaS interface design • Responsive UI design for desktop, tablet and mobile • Design systems, reusable components and developer handoff My work includes mobile and web interfaces for ReferMe, a UX audit and website redesign for Polyglot, and brand and interface design for Time Vault. WEBSITE DESIGN & DEVELOPMENT I design and build websites that connect your brand, content and customer journey. • Custom website design and website redesign • WordPress, Webflow and Framer development • Landing pages and multi-page business websites • Responsive layouts, clear navigation and calls to action • Membership functionality and payment integrations • Website maintenance and performance optimisation For a school enrolment campaign, I helped improve the journey from landing page to booking a visit. The wider campaign reported a 35% enrolment increase for one school. I also maintain 12 WordPress websites across Dana Dairy brands. BRAND STRATEGY & IDENTITY A clear identity gives your website, product and marketing a consistent foundation. • Brand audits, positioning and visual direction • Logo design and visual identity systems • Colour palettes and typography • Brand guidelines and brand books • Rebranding and visual refreshes • Presentation decks, social media templates and marketing materials I also create motion graphics and animated campaign content to help brands communicate their ideas. HOW I WORK I start by understanding your business, audience and the problem you want to solve. From there, we agree on the scope and work through the relevant stages: research, structure, concepts, design, feedback and delivery. Depending on your project, deliverables can include: • User flows, wireframes and interactive prototypes • High-fidelity UI designs and organised Figma files • Reusable components and design documentation • Brand guidelines and editable artwork • A responsive website with handover and support You’ll work directly with me. I take on freelance projects alongside my main role, and all work showcased in my portfolio is my own. TOOLS & BACKGROUND Figma, Adobe Illustrator, Photoshop, InDesign, After Effects, WordPress, Webflow and Framer, supported by HTML, CSS and JavaScript. BSc in Software Engineering, Google UX Design training, and further study in brand strategy, project management and business fundamentals. Have a website, app or brand that needs a clearer direction? Send me a message with what you’re building, who it’s for and where you need help.

🇿🇼Harare, Zimbabwe$25/hr100% JSS4.92 (30)Since Jun 2020
GlobeUpwork

Earnings and projects

MRR
$4

Last 6 months ÷ 6

World#178,491 / 412k
🇿🇼Country#105 / 207
Revenue, last 30 days
$0

Last 6 months: $22

Total earnings
$13k

Billed in all: $13k

World#175,741 / 412k
🇿🇼Country#59 / 207
Per project
$211

$11 in the last 6 months

World#260,489 / 412k
🇿🇼Country#111 / 207
Projects, last 6 months
2

Across 4 contracts

100% fixed0% hourly
World#88,921 / 412k
🇿🇼Country#30 / 207
Projects in all
61

Across 73 contracts

71% fixed29% hourly
World#49,858 / 412k
🇿🇼Country#5 / 207

Earnings, last 30 days

$13.1kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$12.8k$13.0k$13.2k$13.4kOct 9Oct 24Nov 8

Skill rankings: Top 42% in Logo Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #245Versatile Logo Design448 freelancers · 🇿🇼 #1Top 55%
  2. #400Minimalist841 freelancers · 🇿🇼 #1Top 48%
  3. #452Visual Design896 freelancers · 🇿🇼 #1Top 50%
  4. #513Visual Identity815 freelancers · 🇿🇼 #1Top 63%
  5. #589Logo1,007 freelancers · 🇿🇼 #1Top 58%
  6. #1,003Corporate Brand Identity2,351 freelancers · 🇿🇼 #1Top 43%
  7. #1,588Social Media Strategy2,932 freelancers · 🇿🇼 #2Top 54%
  8. #1,683Brand Identity & Guidelines3,286 freelancers · 🇿🇼 #1Top 51%