Zaighum R.
Meta Ads Specialist | Lead Generation & Real Estate
I help businesses generate qualified leads and measurable growth through Meta Ads. With 6+ years of experience and 3,600+ campaigns managed, I specialize in lead generation for US real estate, home services, mortgage, insurance, healthcare, and other service-based businesses. I handle the full campaign process, from strategy and setup to creative testing, optimization, tracking, and reporting. Here's how I can help: Meta Ads & Lead Generation: Campaign strategy, audience research, lead forms, creative testing, retargeting, and CPL optimization. Real Estate Lead Generation: Campaigns for buyers, sellers, investors, property listings, and high-value real estate projects. Ad Creative & Copywriting: Developing ad angles, writing compelling copy, and testing creative variations to find what drives results. Tracking & CRM Integration: Meta Pixel, Conversions API (CAPI), conversion tracking, and CRM lead syncing. Meta Ads Troubleshooting: Business Manager setup, account restrictions, rejected ads, access issues, tracking problems, and Meta Support escalations. Campaign Optimization & Reporting: Monitoring performance, analyzing CPL and lead quality, identifying underperforming campaigns, and making data-driven improvements. I currently work with US businesses across real estate, financial services, and local home services. I understand that generating leads is only part of the job — what matters is attracting the right people and turning advertising spend into real business opportunities. Whether you need someone to launch a new campaign, improve an existing account, troubleshoot a Meta Ads issue, or manage lead generation on an ongoing basis, I can help. Let's discuss your goals and build a Meta Ads strategy around your business.
Earnings and projects
Last 6 months ÷ 4.6 months active (since Jun 2026)
Last 6 months: $4.5k
Billed in all: $4,556$4.6k
$562 in the last 6 months
Earnings, last 30 days
Skill rankings: Top 8% in Copywriting
Ranked by MRR among everyone on Upwork with the skill.
- #41Consultation Session291 freelancers · 🇵🇰 #6Top 14%🇵🇰#6 of 23
- #58Tracking Pixel377 freelancers · 🇵🇰 #6Top 15%🇵🇰#6 of 48
- #69Marketing Campaign Setup & Implementation416 freelancers · 🇵🇰 #13Top 17%🇵🇰#13 of 58
- #138Real Estate Lead Generation1,080 freelancers · 🇵🇰 #65Top 13%🇵🇰#65 of 554
- #180Meta Pixel1,020 freelancers · 🇵🇰 #34Top 18%🇵🇰#34 of 234
- #186Facebook Pixel Setup & Optimization1,163 freelancers · 🇵🇰 #44Top 16%🇵🇰#44 of 290
- #251Facebook Marketing1,913 freelancers · 🇵🇰 #63Top 13%🇵🇰#63 of 437
- #299Troubleshooting1,460 freelancers · 🇵🇰 #17Top 20%🇵🇰#17 of 107