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Zaighum R.
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Zaighum R.

Meta Ads Specialist | Lead Generation & Real Estate

I help businesses generate qualified leads and measurable growth through Meta Ads. With 6+ years of experience and 3,600+ campaigns managed, I specialize in lead generation for US real estate, home services, mortgage, insurance, healthcare, and other service-based businesses. I handle the full campaign process, from strategy and setup to creative testing, optimization, tracking, and reporting. Here's how I can help: Meta Ads & Lead Generation: Campaign strategy, audience research, lead forms, creative testing, retargeting, and CPL optimization. Real Estate Lead Generation: Campaigns for buyers, sellers, investors, property listings, and high-value real estate projects. Ad Creative & Copywriting: Developing ad angles, writing compelling copy, and testing creative variations to find what drives results. Tracking & CRM Integration: Meta Pixel, Conversions API (CAPI), conversion tracking, and CRM lead syncing. Meta Ads Troubleshooting: Business Manager setup, account restrictions, rejected ads, access issues, tracking problems, and Meta Support escalations. Campaign Optimization & Reporting: Monitoring performance, analyzing CPL and lead quality, identifying underperforming campaigns, and making data-driven improvements. I currently work with US businesses across real estate, financial services, and local home services. I understand that generating leads is only part of the job — what matters is attracting the right people and turning advertising spend into real business opportunities. Whether you need someone to launch a new campaign, improve an existing account, troubleshoot a Meta Ads issue, or manage lead generation on an ongoing basis, I can help. Let's discuss your goals and build a Meta Ads strategy around your business.

🇵🇰Lahore, Pakistan$20/hr100% JSS5.00 (5)Since Jun 2020

Earnings and projects

MRR
$970

Last 6 months ÷ 4.6 months active (since Jun 2026)

World#49,646 / 412k
🇵🇰Country#5,846 / 52.9k
Revenue, last 30 days
$0

Last 6 months: $4.5k

Total earnings
$4.5k

Billed in all: $4.6k

World#262,776 / 412k
🇵🇰Country#30,357 / 52.9k
Per project
$569

$562 in the last 6 months

World#170,886 / 412k
🇵🇰Country#17,497 / 52.9k
Projects, last 6 months
8
100% fixed0% hourly
World#24,499 / 412k
🇵🇰Country#5,527 / 52.9k
Projects in all
8
100% fixed0% hourly
World#223,560 / 412k
🇵🇰Country#36,282 / 52.9k

Earnings, last 30 days

$4.6kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$4,500$4,550$4,600$4,650Oct 8Oct 23Nov 7

Skill rankings: Top 8% in Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #41Consultation Session291 freelancers · 🇵🇰 #6Top 14%
  2. #58Tracking Pixel377 freelancers · 🇵🇰 #6Top 15%
  3. #69Marketing Campaign Setup & Implementation416 freelancers · 🇵🇰 #13Top 17%
  4. #138Real Estate Lead Generation1,080 freelancers · 🇵🇰 #65Top 13%
  5. #180Meta Pixel1,020 freelancers · 🇵🇰 #34Top 18%
  6. #186Facebook Pixel Setup & Optimization1,163 freelancers · 🇵🇰 #44Top 16%
  7. #251Facebook Marketing1,913 freelancers · 🇵🇰 #63Top 13%
  8. #299Troubleshooting1,460 freelancers · 🇵🇰 #17Top 20%