Uliana P.

I turn chaos into systems that sell. Go-to-market strategy, sales enablement and product marketing for tech and AI companies. When a product, offer or sales process is unclear, I structure it, build the plan and make it work in the market. Recent outcomes: - Took an unstructured new IT offering from concept to first sales and a new-logo client in 4 months - 20-35% lift in launch and adoption metrics for tech, SaaS and healthcare companies ($30-50M+ revenue) - 30-40% faster research and content production with AI-enabled workflows What I build myself: - GTM strategy: ICP, positioning, messaging, pricing and product launch plans - Sales enablement: sales training, pitch decks, sales playbooks and sales narratives - Content and design: presentations, sales materials and brand assets, created in-house with no agency handoff - Systems: market intelligence, CRM dashboards, KPI tracking and AI workflows that keep marketing and sales running One owner for your marketing: Paid ads, branding or content production in the hands of an agency or freelancers? I brief them, manage them, review their results and tell them what to change. You get one accountable lead instead of five vendors to chase. How we work together: Diagnose: 1-2 weeks to map your product, market, ICP and sales process, ending with a clear roadmap. Build: 4-8 weeks to create positioning, messaging, sales materials, training and the launch plan. Run: ongoing fractional GTM and product marketing leadership, working with Sales and your vendors and improving based on results. Every tool and file is set up under your ownership from day one. Corporate discipline, startup speed: - Product Marketing & GTM Lead at an IT services company (current) - Product marketing and launches at Johnson & Johnson - Strategic marketing and EMEA market analysis at Boston Scientific - Market research for enterprise clients at Mercer - 30+ consulting clients since 2022, B2B and B2C, from early-stage startups to established companies raising new rounds Tell me what you sell and where things feel messy, and let's set up a short call to see if I'm the right fit.