Navdeep S.
WordPress & Shopify Developer | CRO Specialist for eCommerce Brands
TOP RATED PLUS FREELANCER WordPress, Shopify and WooCommerce developer and CRO specialist with 10+ years of experience building and optimizing eCommerce stores that sell more. I work in your time zone and I'm available 40-50 hours per week. I'm Navdeep, an independent full-stack web developer. Since 2015 I've delivered 500+ web projects for store owners, growing eCommerce brands and agencies worldwide, many of them directly or as the go-to developer for agency teams. I work with project managers, designers, other developers and QA teams, and most clients come back because things just work when I'm done. WHAT I SPECIALIZE IN: - WordPress websites design & development, from scratch or redesign - Shopify store design and development, from scratch or redesign - WooCommerce and WordPress eCommerce builds and refinements - Conversion Rate Optimization (CRO): checkout flow, product pages, UX fixes that lift revenue - Site speed and Core Web Vitals optimization - Figma or PSD to pixel-perfect Shopify, WordPress or Elementor - Custom PHP development, plugin and theme customization - LearnDash LMS, CRM and API integrations - Wix websites and migrations to WordPress or Shopify SELECTED CASE STUDIES: 1. BTRAC - Industrial HVAC equipment and climate control (WooCommerce):- Rebuilt and refined the WooCommerce store for a heavy-duty HVAC and climate control company, covering customer experience, checkout flow, performance and launch support. RESULT: In its first two months, the new site brought in more revenue than the old site made in the previous three years. After the initial changes the company had its best year of web revenue, and this year is on track to be more than double that, along with extra leads for their offline engineering services. "This wasn't just someone completing tickets - he acted like a true partner in the project." - 5-star Upwork review 2. Alcohol and beverage brands (Shopify):- Built and optimized multiple Shopify stores for alcohol and beverage brands, including age verification, compliant checkout flows and conversion-focused product pages. 3. Yoga and meditation studios worldwide (custom, multilingual):- Designed and developed custom websites for yoga and meditation businesses across several countries and languages. Built from scratch with no themes, with smooth animations and mobile-first layouts. 4. LMS platform (WordPress + LearnDash):- Built LearnDash course features for an online learning business. The client's 5-star review praised how well I understood the requirements and delivered the functionality as expected. 5. Plumbing company (WordPress):- Delivered a complete service-business website in 2 days, with service pages, lead forms, mobile optimization and on-page SEO. 6. Real estate and probate services (WordPress + Elementor):- Converted a Figma design into a fast, fully responsive Elementor website for My Transition Team. INDUSTRIES I'VE WORKED WITH: eCommerce and DTC brands, alcohol and beverage, industrial and engineering, yoga and wellness, online courses and LMS, home services (plumbing, roofing), real estate, restaurants and food, and events and weddings. WHY CLIENTS WORK WITH ME: - Clear, fast communication without jargon, and updates you don't have to chase - Calm, methodical problem-solving: I fix root causes, not quick patches - Fast turnaround, plus bug fixes after delivery - Your time zone, 40-50 hours per week, available for urgent fixes - Long-term partner for ongoing updates, maintenance and growth If you need a Shopify or WooCommerce store that loads fast, looks professional and turns more visitors into customers, send me a message with your store URL and goals. I'll reply with a clear plan. Best Regards, Navdeep Singh
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $18k
Billed in all: $39,809$40k
$1.3k in the last 6 months
Across 45 contracts
Earnings, last 30 days
Skill rankings: Top 3% in Malware Removal
Ranked by MRR among everyone on Upwork with the skill.
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