Syed Basit A.

Product Marketing & GTM Execution | B2B & B2C SaaS

Hi! 👋 I'm Basit. A passionate, AI-forward product marketer with 4+ years in product, lifecycle, and growth. I've worked with SaaS companies like PandaDoc, Linearity, Topflight, and Voxpopme, each having a global customer footprint. I move fast on new products, trust the data as much as what users tell me, and enjoy pulling product, sales, design and marketing onto the same page. Some wins along the way: - Doubled MQLs and 3x'd MRR for a newly launched API product - Hit ~30% of the annual revenue target in the first month of monetization - Hit growth targets and helped close a funding round as a startup's first marketer Lately I've gone deep on AI-powered marketing, running production work daily with Claude, Claude Code, and Claude Cowork to ship faster across the whole funnel. Here's how I can help you: 🔑🤔 Product Marketing Competitive intelligence and market research. GTM and product launches. Win/loss analysis, battle cards, and comparison pages. Messaging and persona-based positioning. Cross-sell and expansion. 📩💌 Lifecycle Marketing Activation, conversion, and nurture via email, in-app, and push. Automated workflows, lead scoring, and journey builds. Webinar and launch email sequences. 📝🎥 Content Creation Copywriting for ads, email, social, and landing pages. Blog articles, press releases, one-pagers, and sales/CS enablement decks. Visual design in Canva, scripting, on-camera presenting, demo production, and video editing. Building and managing landing pages and full websites. 📊⚙️ Analytics, Automation & Ops PLG funnel and web analysis, A/B testing, and CRO. Marketing ops across CRM and automation tools, including campaign sync, form handlers, UTM tracking, lead routing, and list management. Advanced spreadsheet analysis in Google Sheets and Excel with pivot tables, lookups, and models. Reporting for founders and investors. 🔍💰 User Acquisition Launching and reiterating paid campaigns on Meta, Google, and YouTube. Improving CAC through conversion rate optimization. 💻🤖 Martech AI: Claude, Claude Code, Claude Cowork, ChatGPT, Lumen5 Analytics: Google Analytics (GA4), Amplitude, Heap, Fullstory, Tableau, Excel, Sheets CRM/Lifecycle: Salesforce, Pardot, HubSpot, Braze, Intercom Design & Web: Canva, Unbounce, Leadpages, WordPress, Storyblok Automation: Zapier, Google Tag Manager Communication and Coordination: Slack, Email, Jira, Asana, ClickUp, Google Drive, Coda, Notion, Zoom and Loom videos. Think there's a fit? Let's connect! feel free to ask me any questions that you may have. Cheers!