Taras B.

Ad algorithms are only as good as the data you feed them. Let's skip the fluff: most brands burn their marketing budgets scaling campaigns on broken browser pixels and flawed attribution. TL;DR: I fix your data foundation first, then I scale your ad campaigns. Over the last 6+ years of managing high-spend ad accounts and digital infrastructure in-house, I realized that you simply cannot scale revenue on a broken tracking setup. I bridge the gap between Data Engineering and Performance Marketing. I build immutable server-side data pipelines and use those clean signals to drive aggressive, profitable ad campaigns. I specialize in two core pillars: 1. Data Infrastructure & Attribution (Stopping the Leaks) Browser-only tracking is practically dead. I engineer robust solutions that bypass iOS restrictions, ad-blockers, and cross-domain data leaks so you never fly blind. Server-Side Architectures: Deploying sGTM (via Stape or GCP) and Conversions API (CAPI) for multiple networks. Complex E-commerce & SPAs: Deep integration for Shopify (including Checkout Extensibility and backend subscription webhooks) and resolving OAuth referral overwrites in Single Page Applications (Nuxt, Webflow). Compliance & Accuracy: Flawless Consent Mode v2 configurations and deduplication logic to ensure 100% accurate first-touch attribution. 2. Performance Marketing (The Execution) I don't just route data; I know how to make ad platforms leverage it. Clean server signals allow me to push the algorithms further. Google Ads: Architecting highly segmented Search, Shopping, and Performance Max campaigns built on offline conversion imports. Multi-Channel Acquisition: Scaling paid media pipelines across Meta, LinkedIn, TikTok, Pinterest, Snapchat, and Amazon using high event match quality and precise server-side signals. Custom Analytics & BI: Building bespoke, interactive reporting pipelines and data visualization dashboards. No vanity metrics—just the true numbers that dictate your profit. My Engineering Standard I operate 100% asynchronously via text. This is a deliberate standard: it guarantees zero calendar friction, no wasted time on endless Zoom calls, and ensures that every technical configuration or campaign adjustment is explicitly documented in writing. If your tracking is bleeding data or your ad campaigns have hit a wall, send me a quick breakdown of your current setup, and let's map out a pragmatic fix.