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Boris R.
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Boris R.

Senior Media Buyer | Meta & TikTok Ads | E-commerce | AppLovin

I help e-com brands scale paid acquisition without letting CAC spiral. I've managed $1.5M+/month in combined Meta, TikTok and AppLovin spend, working both in-house and across agencies My work combines hands-on campaign management with a structured approach to growth. I focus on finding what is limiting performance: creative, funnel efficiency, audience saturation, campaign structure, or budget allocation and building a plan to address it. Core tools: Meta Ads Manager, TikTok Ads Manager, GA4, Triple Whale, Northbeam, GoHighLevel. If you're looking for a hands-on media buyer who can diagnose what's limiting growth, build the testing plan, and execute it inside the account, let's talk.

🇺🇾Montevideo, Uruguay$35/hr100% JSS4.98 (26)Since Jun 2020

Earnings and projects

MRR
$1.2k

Last 6 months ÷ 6

World#40,708 / 412k
🇺🇾Country#48 / 401
Revenue, last 30 days
$1.6k

Last 6 months: $7.2k

World#27,316 / 412k
🇺🇾Country#44 / 401
Total earnings
$192k

Billed in all: $201k

World#16,367 / 412k
🇺🇾Country#35 / 401
Per project
$3.3k

$600 in the last 6 months

World#51,827 / 412k
🇺🇾Country#99 / 401
Projects, last 6 months
12

Across 13 contracts

46% fixed54% hourly
World#14,023 / 412k
🇺🇾Country#10 / 401
Projects in all
59

Across 68 contracts

50% fixed50% hourly
World#51,621 / 412k
🇺🇾Country#49 / 401

Earnings, last 30 days

$201k+$1.6k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$199k$200k$201k$202kOct 8Oct 23Nov 7

Skill rankings: Top 8% in TikTok

Ranked by MRR among everyone on Upwork with the skill.

  1. #12Dynamic Ad Setup88 freelancers · 🇺🇾 #1Top 14%
  2. #32Mobile Advertising202 freelancers · 🇺🇾 #1Top 16%
  3. #200Facebook Marketing1,913 freelancers · 🇺🇾 #1Top 10%
  4. #204Media Buying1,414 freelancers · 🇺🇾 #1Top 14%
  5. #241Marketing Analytics1,577 freelancers · 🇺🇾 #1Top 15%
  6. #253TikTok Ad2,322 freelancers · 🇺🇾 #1Top 11%
  7. #260TikTok Marketing2,601 freelancers · 🇺🇾 #1Top 10%
  8. #329TikTok4,101 freelancers · 🇺🇾 #1Top 8%