Samantha D.

🔹 Marketing Manager with 8+ years experience Banking, Tech/Crypto, Consumer Packaged Goods, Pharma, and Financial Services industries 🔹 Strategic leader with experience in executing integrated marketing campaigns, and directing projects to drive profitability/growth with a customer-centric way of thinking 🔹 Proficient in a wide range of marketing, communications, and public relations practices such as social media marketing, e-mail marketing, copywriting, organic and paid advertising, copy editing and web design & maintenance HIGHLIGHTS ⭐️ Travelled to present and teach social media strategy to 400+ business owners across Canada in Ontario, British Columbia, Manitoba, and Nova Scotia ⭐️ Played key part in launching several successful brand campaigns such as the noted ‘Hauler’ campaign for Canada’s largest Discount grocery brand ‘No Frills’ ⭐️ Created organic video content with views as high as 1 million+ ⭐️ Grown followings on social media accounts organically as much as +83% in less than one year Skills: - Content creation (live shooting and asset design) - Social media management - Building and maintaining content calendars - Running organic and paid digital ads - Copywriting for blogs, social, e-mail and websites - Editing and proofreading - Powerpoint presentation building - Resume and cover letter writing - Project management and organization - Website maintenance - Reputation management Programs i'm proficient in: - Sprout Social - Hootsuite - Social Studio - Salesforce - Marketing Cloud - Demand Metric - Canva - Wordpress Platform expertise: - Instagram - Facebook - Twitter - LinkedIn - Tiktok - Google My Business - Glassdoor