James B.

As a Fractional Social Media Director, I help SaaS, edtech, and mission-driven brands grow by designing and implementing ROI-focused strategies across organic social, paid ads, and influencer marketing. My work has delivered measurable outcomes such as: ✔ Scaling accounts from 0 to 60k+ followers ✔ Generating millions of organic video views ✔ Reducing customer acquisition costs by 75% through Meta Ads ✔ Building and managing meaningful influencer partnerships In addition to client results, I built a personal brand of 480k+ followers across platforms and had my content featured by major outlets, giving me first-hand insight into what drives growth at scale. The bespoke partnership I offer is built around your priorities, focused on delivering the results that matter most to you, and can include services such as: – Social media strategy & consulting – Content creation (script-to-publish) – Paid social ads management – Influencer marketing (strategy + execution) – Ongoing channel management I bring the leadership and stability of an in-house director, the flexibility of a consultant, and the ability to roll up my sleeves and execute—all without the cost of an agency or full-time hire. Some Highlights of My Work: 🔷 edX (a global edtech brand): While leading edX’s TikTok launch, I trained a team in TikTok marketing, created high-performing content from start to finish, drove conversions, and helped grow the edX TikTok account from 0 to over 60k followers. I also leveraged my short-form video skills to create some of the best-performing paid ads in edX’s history and drive record-high traffic to the edX Instagram account. 🔷 GoDaddy (a web hosting services provider): I provided strategic consulting services to GoDaddy’s social media team, developing actionable steps to increase engagement on video content and foster brand loyalty among target customers. My insights and guidance helped GoDaddy strengthen its positioning and expand its reach on TikTok, Instagram, and YouTube. 🔷 Influencer marketing campaign management: I managed influencer marketing campaigns for brands such as Bambaw, nuFYX, and Shea Moisture. Clients were thrilled with my ability to recruit and onboard high-quality influencers, develop compensation packages and collaboration agreements, create content briefs, and ensure a smooth and successful collaboration process. 🔷 Paid ads management: As a full-service Paid Ads Manager with experience managing up to 4k in monthly ad spend, I have lowered costs per acquisition (CPA) by 75% in Meta Ads, significantly improving profitability. In my paid ads work, I offer strategic guidance and hands-on support across A/B testing, audience targeting, creative optimization, and more.