Smita J.

SEO Specialist | Link Building | Local SEO | ORM

Worked on Marketing strategies, Campaign management, Content creation, SEO, Email marketing, Snippet development, Social media marketing, Review & Analysis. Marketing Strategies : Identifying USPs, Targeting right audience, Creating awareness, Pricing strategy, Deciding on channels to be used for marketing, Collecting customer Feedback, Interpreting the numbers and feedback for future campaigns, Bring corrective action plan as and when required. Campaign Management : A/B Testing, Referral discounts, Affiliate marketing, first mover advantage, subscription selling and more. Content Creation : Providing valuable information, Bring out the USP for the target audience, communicating with the prospects in most Comprehensible way at various platforms (Social Media, Blogs, Website). SEO : On Page, Off page, Google Ad words, paid marketing Email Marketing : Worked on List management, data base hygiene, various mailing servers Madmimi, Zoho, Vertical response, Exact target, Automation tools like Hubspot, and Mail chimp. Snippet development : To provide teasers on Webinar marketing, Increasing subscribers Vlogs. Social Media Marketing: Face book Ads, LinkedIn Marketing, twitter account handling, Participating at forums, initiating discussions at various groups. Review & Analysis: Report review for Paid campaigns, ROI Calculation, Optimization of resources.