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Kamau O.
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Kamau O.

Brand Strategist | Organic Social Media Growth

Most founders with an established social presence hit a point where posting more doesn't move the needle. The content keeps going out. The growth doesn't come. And it's not obvious why. That's usually when they find me. I'm Kamau — a Brand and Social Strategist who works with founders to diagnose what's not working, build the strategic infrastructure to fix it, and stay on as the senior strategic partner who keeps growth moving. I work at the intersection of brand strategy, organic social, and operational systems. I don't write captions or schedule posts. My clients have teams for that. What they've been missing is someone to direct those teams — and to build the systems that make organic growth more formulaic and less dependent on guesswork. Two ways to work together: The Launch System — For founders preparing to launch, relaunch, or break through a plateau. Fixed scope, fixed price. Includes brand audit, competitive positioning, audience personas, content pillars, 90-day roadmap, AI-powered content calendar, infrastructure audit, and a strategy handoff call. Delivered in 2–3 weeks. Fractional Head of Social — Ongoing monthly strategy for founders who need a senior partner in their corner. Two strategy sessions per month, weekly async check-ins, monthly performance reviews, and continuous optimization of your content systems. A note on fit: I work best with founders who have an existing presence, have seen some traction, and are ready to invest in getting strategic about what comes next. If what you need is execution — caption writing, scheduling, video editing, graphic design — that's not what I do, but I maintain a roster of talented subcontractors I'm happy to point you toward. If you're looking for someone to build the strategy and lead the thinking — let's talk.

🇺🇸Atlanta, United States$75/hr100% JSS4.74 (14)Since Jun 2020

Earnings and projects

MRR
$893

Last 6 months ÷ 6

World#53,158 / 412k
🇺🇸Country#8,626 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $5.4k

Total earnings
$25k

Billed in all: $26k

World#124,327 / 412k
🇺🇸Country#21,043 / 62.1k
Per project
$1.4k

$893 in the last 6 months

World#100,719 / 412k
🇺🇸Country#17,137 / 62.1k
Projects, last 6 months
6
50% fixed50% hourly
World#34,405 / 412k
🇺🇸Country#4,906 / 62.1k
Projects in all
18

Across 21 contracts

71% fixed29% hourly
World#143,608 / 412k
🇺🇸Country#20,770 / 62.1k

Earnings, last 30 days

$25.9kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$25.0k$25.5k$26.0k$26.5kOct 8Oct 23Nov 7

Skill rankings: Top 7% in YouTube Development

Ranked by MRR among everyone on Upwork with the skill.

  1. #40Audience Research264 freelancers · 🇺🇸 #7Top 15%
  2. #42Podcast Marketing293 freelancers · 🇺🇸 #7Top 14%
  3. #46Social Media Management Analytics378 freelancers · 🇺🇸 #7Top 12%
  4. #57Twitter/X650 freelancers · 🇺🇸 #9Top 9%
  5. #68YouTube Development907 freelancers · 🇺🇸 #11Top 7%
  6. #72Product Backlog449 freelancers · 🇺🇸 #21Top 16%
  7. #140Content Marketing Strategy1,307 freelancers · 🇺🇸 #47Top 11%
  8. #263Marketing Operations & Workflow1,406 freelancers · 🇺🇸 #76Top 19%