Zainab S.
Brand Identity, Packaging & Logo Design Expert | Graphic Designer
𝗬𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗵𝗮𝘀 𝘀𝗲𝗰𝗼𝗻𝗱𝘀 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗮𝗻 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻. I help businesses turn ideas into clear, memorable, and high-impact visual identities that communicate value, build trust, and make their brands stand out in competitive markets. Your brand gets overlooked in crowded markets. Potential customers choose competitors who look more credible. Great products fail to stand out on the shelf or screen. Inconsistent visuals weaken brand recognition. Poor packaging makes premium products look ordinary. Weak visual hierarchy, inconsistent branding, and forgettable design quietly leave sales on the table. 𝗧𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗜 𝘀𝗼𝗹𝘃𝗲. 𝗪𝗵𝗲𝗿𝗲 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗱𝗲𝘀𝗶𝗴𝗻 𝗳𝗮𝗹𝗹𝗶𝗻𝗴 𝘀𝗵𝗼𝗿𝘁? Send me a message me with your current branding, product visuals, or packaging design. I’ll help identify what I would prioritize to make your brand stand out, build trust, and create a stronger impression on your customers. I focus on 𝗯𝗿𝗮𝗻𝗱 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻, visual consistency, customer perception, product presentation, readability, and visual hierarchy to identify what is working and what needs to improve. I help brands build 𝗰𝗼𝗵𝗲𝘀𝗶𝘃𝗲 𝗯𝗿𝗮𝗻𝗱 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝗶𝗲𝘀 𝗮𝗻𝗱 𝗵𝗶𝗴𝗵-𝗶𝗺𝗽𝗮𝗰𝘁 𝘃𝗶𝘀𝘂𝗮𝗹𝘀 through strategic branding, packaging design, and product visuals that strengthen brand recognition, communicate value, build customer trust, and help products stand out in competitive markets. 𝗚𝗼𝗼𝗱 𝗱𝗲𝘀𝗶𝗴𝗻 𝗺𝗮𝗸𝗲𝘀 𝘆𝗼𝘂 𝘃𝗶𝘀𝗶𝗯𝗹𝗲. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗱𝗲𝘀𝗶𝗴𝗻 𝗺𝗮𝗸𝗲𝘀 𝘆𝗼𝘂 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘇𝗮𝗯𝗹𝗲. ❌ I do not start by asking, “What colors and fonts do you like?” I start by identifying 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗶𝘀 𝗹𝗼𝘀𝗶𝗻𝗴 𝗶𝘁𝘀 𝗶𝗺𝗽𝗮𝗰𝘁. • Does your visual identity make your brand recognizable and memorable? • Are your product visuals capturing attention and communicating value? • Does your packaging stand out on the shelf and in a crowded online marketplace? • Are your typography, layout, and visual hierarchy guiding customers toward the right information? • Are inconsistent branding, weak presentation, and generic visuals helping or hurting customer trust? Once I identify the gaps, I build a cohesive visual experience across every brand touchpoint: 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 → 𝗩𝗶𝘀𝘂𝗮𝗹 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 → 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 → 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗩𝗶𝘀𝘂𝗮𝗹𝘀 → 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 → 𝗕𝗿𝗮𝗻𝗱 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻 My approach combines 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 + 𝗧𝘆𝗽𝗼𝗴𝗿𝗮𝗽𝗵𝘆 + 𝗟𝗮𝘆𝗼𝘂𝘁 + 𝗩𝗶𝘀𝘂𝗮𝗹 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 + 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆, with every design decision guided by brand positioning, target audience, product value, and the context in which customers encounter the brand. With 9+ years of graphic design experience, I specialize in building cohesive brand identities, packaging, and ecommerce visuals that help businesses communicate value, stand out in competitive markets, and create a memorable brand experience. 𝗪𝗵𝗮𝘁 𝗜 𝗰𝗮𝗻 𝗯𝘂𝗶𝗹𝗱 & 𝗱𝗲𝘀𝗶𝗴𝗻: • Brand Identity & Visual Branding • Logo Design & Brand Guidelines • Packaging Design & Print-Ready Artwork • Ecommerce Product Images & Listing Graphics • Amazon A+ Content & Product Infographics • Marketing Creatives & Social Media Design • Brochures, Catalogs & Company Profiles • Typography & Editorial Layout • Product Labels, Stickers & Dieline Artwork • Vector Artwork & Logo Recreation • Brand Consistency & Existing Design Refinement • Lead Magnets, Ebooks & Digital Publications • Print Production, Prepress & Final Artwork Preparation I can take 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱'𝘀 𝘃𝗶𝘀𝘂𝗮𝗹 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆, from creative direction and brand identity development to packaging design, ecommerce visuals, marketing creatives, and consistent execution across every brand touchpoint. You can explore my portfolio for examples of brand identities, packaging projects, ecommerce graphics, marketing materials, and print-ready design work. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗶𝗺𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲 𝘁𝗼 𝗶𝗴𝗻𝗼𝗿𝗲? 𝗦𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 with your website URL and tell me what you'd like to improve about your brand identity, packaging, or product visuals. Let’s identify where your visuals can make a stronger impression and how I can help you get there.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $4k
Billed in all: $20,893$21k
$144 in the last 6 months
Across 33 contracts
Across 162 contracts
Earnings, last 30 days
Skill rankings: Top 9% in Logo Transparency
Ranked by MRR among everyone on Upwork with the skill.
- #33Logo Transparency386 freelancers · 🇵🇰 #11Top 9%🇵🇰#11 of 113
- #250Social Media Imagery1,915 freelancers · 🇵🇰 #20Top 13%🇵🇰#20 of 198
- #268Poster Design2,824 freelancers · 🇵🇰 #35Top 9%🇵🇰#35 of 468
- #311Label & Packaging Design2,014 freelancers · 🇵🇰 #48Top 15%🇵🇰#48 of 425
- #325Brand Guidelines2,070 freelancers · 🇵🇰 #40Top 16%🇵🇰#40 of 350
- #360Brochure Design1,986 freelancers · 🇵🇰 #69Top 18%🇵🇰#69 of 517
- #420Flyer Design3,696 freelancers · 🇵🇰 #66Top 11%🇵🇰#66 of 793
- #508Brand Identity & Guidelines3,286 freelancers · 🇵🇰 #73Top 15%🇵🇰#73 of 560