Ginny D.

With over 15 years of experience across traditional and digital marketing, I specialize in marketing operations, revenue generation, and Salesforce Account Engagement (Pardot). I focus on how marketing systems drive pipeline and revenue. Most teams I work with aren’t starting from scratch; They already have campaigns running, tools in place, and data coming in. And they’re frustrated! The challenge is that things aren’t fully optimized, which leads to missed opportunities, unclear reporting, and low conversion. I focus on diagnosing where those gaps exist and building more effective systems behind your marketing. This typically includes: ✅ Evaluating campaign structure and funnel performance ✅ Identifying opportunities to improve the lead lifecycle and handoff to sales ✅ Improving marketing automation strategy ✅ Aligning marketing efforts with actionable reporting and attribution Before jumping into execution, I take the time to understand how your current setup is performing and where the highest-impact improvements can be made. From there, I can help implement or guide the changes needed to improve efficiency and results. While I have deep technical expertise in Pardot and Salesforce, I approach every project from a marketing and business perspective - not just a platform one. The goal is always to ensure your systems are supporting growth, while keeping things running in the background. Some of the services I offer: • Salesforce and Account Engagement (Pardot) audits and optimization • Marketing funnel and lead lifecycle strategy • Campaign structure and framework • Marketing automation strategy • Reporting strategy and dashboard design • Conversion and performance analysis across marketing programs If your marketing is active but not performing as efficiently or clearly as it should be, I can help identify where to focus and how to improve it. Reach out - I’d love to learn more about your business!