Frynz Kriselle L.

Social Media Manager | Virtual Assistant | Real Estate

Are you a restaurant group, real estate professional, or purpose-driven business looking for a social media manager who can actually run the full operation — content, community, campaigns, and the admin behind the scenes — without needing to be micromanaged? Hi, I'm Frynz — a Social Media Manager and Virtual Assistant with 6+ years of experience across food & hospitality, real estate, plant-based retail, and coaching businesses in Singapore, the US, and Australia. I currently manage social media for multiple restaurant brands, handling everything from platform-specific content to promo campaigns to newsletter copy — and I bring that same end-to-end ownership to every client I work with. I hold a BSc and MSc in Environmental Science, which shapes how I approach content for sustainability-minded and eco-focused brands — I don't just write copy, I understand the values behind it. How I Can Support You Social Media Management * Multi-platform content creation (Facebook, Instagram, TikTok, YouTube, Google Business Profile) * Platform-native tone and voice (I don't post the same caption everywhere) * Content calendars & campaign planning * Community management & customer engagement * Performance tracking & growth-focused audits (Meta Business Suite, Metricool) Digital Marketing & Campaigns * Email marketing & newsletters (Mailchimp) * Promotional campaign copywriting across social, email, and website * SEO-optimized captions and blog content * Website CMS updates (WordPress, Squarespace) * WhatsApp Business broadcast campaigns Real Estate & CRM Support * Multi-platform social media for real estate brands * CRM & lead management (Follow Up Boss, Google Workspace) * Client database maintenance & follow-up tracking * Market research & audience growth strategy Virtual Assistant / Admin Support * Calendar coordination & scheduling * Data entry & spreadsheet management (Google Sheets/Excel) * Website content & product listing updates * Cross-platform campaign alignment (ensuring pricing, offers, and CTAs are accurate everywhere) Tools & Platforms * Social & Content: Meta Business Suite, Canva, Metricool * Email Marketing: Mailchimp & Oddleeats * CRM & Lead Management: Follow Up Boss, Google Workspace, Oddleeats * Website & CMS: WordPress, Squarespace * Admin & Productivity: Google Workspace, Spreadsheets, Trello, Airtable, Otter.ai Why Clients Work With Me * Accuracy-first — I audit before I write. Wrong prices or outdated promos never go out under my watch. * Platform fluency — I know that what works on TikTok flops on Facebook, and I write accordingly. * Long-term reliability — My F&B engagement has run since July 2022; my real estate client relationship ran nearly 2 years. * Values-aligned — My environmental science background means I bring genuine understanding to sustainability and plant-based brands, not just buzzwords. * Full-cycle execution — From strategy to caption to CMS update, I handle the whole workflow so you don't have to chase pieces across different people. Whether you need ongoing social media management, campaign support, or a VA who can keep your digital operations running smoothly, I'd love to help your business show up consistently and grow online. Let's connect — tell me about what you're working on and I'll show you how I can help.