Nikita B.

PPC and Analytics Specialist

PPC / Media buyer / Traffic manager 7+ years in online marketing. Experience in PPC in a digital agency, setting up contextual ads in Google Ads, Bing Ads and targeted advertising in Facebook Ads, working with analytical tools. My approach to PPC entails a comprehensive understanding of the client's project, enabling me to diligently work towards attaining their specific objectives. Throughout my career, I have achieved notable success in handling a diverse range of projects across various industries, predominantly in the USA and Europe. 💪 CORE SKILLS: ✔ Audit of advertising accounts; ✔ Google Search Ads, GDN(Google Display Network), Youtube Ads (Cold Audiences With Affinity and Custom Intent Audiences), Gmail Ads and App Installation campaigns For Andriod & IOS), Discovery Ads; ✔ Google Shopping Ads, Performance Max, Smart Shopping, Local Inventory Ads, Local across Google, Surfaces across Google, Shopping Actions, Google Dynamic Remarketing, Google Seller Ratings, Google Product Ratings; ✔ Facebook Carousels Ads, Catalog Ads, Interest Based Audiences, Lookalike Audiences, and Custom Audiences for the Retargeting; ✔ Scale your business profitably; ✔ PPC competitor analysis; ✔ Analytics goals For Google Adwords for the Website; ✔ Event Tracking through Google Analytics; ✔ Setting up The E-commerce tracking. 🛠 TOOLS: Leadenforce, Apix-Drive, SE ranking, Google Shopping, Analytics, Keyword Tool, Ahrefs, SemRush.