Bradley T.
Ecommerce Accounting & Strategic Finance | Fractional Controller/CFO
I help ecommerce and DTC brands get their finances clean, accurate, and decision-ready, then turn those numbers into a plan for growth. Most founders reach out because their books are behind, their margins are unclear, or they can't tell how much cash they'll have in three months. I fix the foundation first: accurate bookkeeping and month-end close, clean COGS and channel-level margins, and reporting you can run the business on. From there I layer in the strategic finance work, forecasting, cash flow planning, budgeting, and the KPIs that show where the money is really going. What I bring: - Accounting & controller support: Month-end close, reconciliations, COGS accuracy, clean P&L and balance sheet, cleanup and catch-up work - Strategic finance & FP&A: Forecasting, cash flow and runway planning, budgeting, margin and profitability analysis, cohort and unit economics - Fractional CFO guidance: Pricing, scenario planning, and board-ready reporting as you scale - Inventory planning: Reorder points, safety stock, and purchasing models that protect cash and prevent stockouts I work natively in the ecommerce accounting stack: QuickBooks Online, Xero, and A2X for accurate Shopify and Amazon revenue and fee mapping. I'm a Certified Financial Modeling & Valuation Analyst (FMVA) and Financial Planning & Analysis Professional (FPAP) through the Corporate Finance Institute. Send me a note about your business and where things stand. I'm happy to hop on a quick call, talk through what you're dealing with, and discuss the next steps.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $767
Billed in all: $87,574$88k
$767 in the last 6 months
Across 34 contracts
Earnings, last 30 days
Skill rankings: Top 30% in Financial Modeling
Ranked by MRR among everyone on Upwork with the skill.
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