Benjamin D.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

Stalled organic growth? Low AI and SERP visibility? Search traffic and keyword rankings trending down? Trouble getting off the ground in a market? I build web content, architecture, SEO strategies, and production systems that solve these. Years ago on Upwork, clients hired me here on the side for writing and website rebuilds. I still do both, but now I'm offering my expanded services here, leading content programs from diagnosis through the hands-on build. Until now, I've been off Upwork working for a Fortune 500 enterprise (Kelly Corporate), an international industrial AI hardware and software company (Tractian), and the 3rd largest hotel and hospitality portfolio in the world (Hotel Equities, Springboard Hospitality). These roles are in my employment history below. For example, the content program I developed and helped production scale for Tractian grew monthly organic visits 408% in eight months. 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗴𝗲𝘁 ✅ A diagnosis you can act on. I audit your content, analytics, and search and AI visibility, find what's holding growth back, and give you a prioritized plan. ✅ A content program built in layers, with the architecture, taxonomy, and internal linking that lead buyers from first search to decision. ✅ Production that scales without losing quality: phased AI-assisted workflows with a human decision at every step, plus standards your team can run without me. ✅ Content that ranks in search and is clear and specific enough for AI answers to cite and recommend. ✅ Rebrands, relaunches, and migrations that keep your search equity and grow from there. ✅ Hands-on writing and editing when you need it, including highly technical B2B subjects. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 📈 Tractian (industrial AI SaaS, English-language markets): estimated monthly organic visits up 408% in eight months, about 90% from non-branded searches. Keywords in Google's top three positions grew 900%, and queries where the site appears in AI Overviews grew 1,278%. 📈 Springboard Hospitality: six hotel relaunches grew estimated organic traffic 100% to 270% within 12 months. I carried one hotel through a rebrand and domain migration with no loss of search equity, for 1,400% estimated growth across 22 months. 📈 Kelly (Fortune 500): organic traffic up 30% year over year, measured in GA4. I also built the MyKelly Help Center, including its taxonomy and search framework. 𝗠𝘆 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 🔑 [Placeholder: key phrase] 𝗪𝗮𝘆𝘀 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 ➡️ Diagnostic: a site, content, and visibility audit with a prioritized plan. ➡️ Retained program: ongoing strategy and production alongside your team. ➡️ Fractional head of content: I lead the function and direct the people and partners who carry it out. ➡️ Projects: a relaunch, migration, content build, or writing engagement. Send me your site and what you want to change. I'll tell you where I'd start. 𝗪𝗵𝗮𝘁 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘀𝗮𝘆 "He understands not only how to simply write compelling content (which he's great at as well), but more importantly, understands how this content fits into the broader picture of positioning, go-to-market strategies, and how to develop and execute an overarching content & SEO strategy." Andrew M., President and Founder "Ben worked with and supported us through a significant increase in our company's content output, contributing to greater visibility in both search and AIOs." James C., Senior Web Growth Manager "He immediately started untangling the complex 'ball of yarn' that was our legacy content structure..." Andrea K., Vice President of Marketing Strategy "At his core, Ben is a leader in the truest sense of the word." Daniel O., Senior Director of Digital