Naitik C.

Hi, I’m Naitik. I help businesses make better decisions with their data. With 8+ years of experience across product management, marketing analytics, digital transformation, and data strategy, I’ve worked with businesses in eCommerce, fintech, healthcare, and other industries to turn complex data problems into practical solutions. A lot of businesses have plenty of data but still struggle to answer simple questions: What are our customers actually doing? Where are we losing them? What’s working? What isn’t? And what should we do next? That’s where I come in. I help businesses build the right analytics foundation, understand customer behaviour, improve digital performance, and turn data into decisions that have a measurable business impact. # What I can help you with 🌟 Analytics & Digital Transformation Whether you’re starting from scratch, replacing an existing setup, or moving to a new platform, I can help design and implement a practical analytics strategy that fits your business. 📊 Analytics Implementation I work with tools such as Google Analytics, GA4, Mixpanel, BigQuery, and other analytics platforms to make sure your data is collected properly and, more importantly, actually useful. 🚀 eCommerce & Conversion Optimisation I analyse customer journeys, funnels, user behaviour, and conversion data to identify where opportunities and drop-offs exist, then turn those insights into actionable improvements. 📈 Dashboards, Reporting & Insights I transform complicated datasets into clear dashboards and reports that help teams quickly understand what’s happening and what action they should take. 🔄 Data Migration & Integration I can help plan and manage data migrations between platforms, including moving data from legacy or on-premise environments into modern cloud-based solutions. 🎯 Analytics & Product Strategy I help teams connect their data with their wider product and business goals, creating practical roadmaps rather than analytics projects that simply generate more reports. 🗂️ Analytics Project Management From planning and requirements through implementation and delivery, I can manage complex analytics projects using tools such as Jira, Monday, and ClickUp while keeping stakeholders aligned and projects moving. # The way I work I’m not interested in setting up analytics just for the sake of having more data. My focus is on answering the questions that actually matter to your business. That could mean finding why your conversion rate has dropped, understanding how customers move through your website or app, fixing an unreliable analytics setup, migrating data to a new platform, building reporting your team can actually use, or creating a roadmap for a larger digital transformation project. I take a practical, end-to-end approach: Understand the business → understand the data → identify the problem → build the solution → turn insights into action. If you have an analytics, product, eCommerce, data migration, or digital transformation project that needs someone who can bridge business, product, marketing, and data, I’d be happy to talk. Send me a message and tell me what you’re working on. Even if you’re not sure exactly what you need yet, we can start with the problem and work from there.