Parvin K.

Hello, I am Certified Google ads, GA4 and Google Tag manager Specialist and having more than 6+ Years of experience. I am specialized in Google Search, Display, YouTube, Remarketing & Shopping campaigns. Managed PPC campaigns for number of clients from different niches like web development, Real Estate, E-commerce, Education, Medical, Law Firms etc. Different countries (US, UK, Australia, Canada, India, Europe etc.) - Budgets Handled ($500 to $30K a month), I am proficient in Google Ads Editor and Bing Ads Editor, and have expertise in conversion tracking setup and implementation using various tools including Google Tag Manager, Google Analytics (Universal Analytics, GA4 Migration), Callrail, and Delacon. Organized PPC Plans & Strategies PPC CAMPAIGN SETUP PROCESS: * Well Organized Campaigns / Ad groups Structure * Highly Targeted Keyword Research * Competitor's Research * Optimized Campaign /Ad group Settings * A/B & Multivariate (MV) Split Testing (2 Ads per Ad group) * Different Targeting Methods (location, placements, categories) * Manage daily execution of paid search campaigns * Ad Extensions i.e. Call Extensions, Sitelinks, Location Extensions, Review Extensions * Mobile Bid Adjustments * Compelling and Highly Effective Ads * Landing Page Recommendations to improve the conversions and overall ROI * AdWords account linkage with Google Analytics account. * Auto/Manual tagging as per the campaign needs. * Setup of Goals & Funnels. * Remarketing Campaign setup ADWORDS ACCOUNT OPTIMIZATION PROCESS: * Pruning of low performance Keywords and Ads. * Ad copies Testing - A/B OR Multi-Variate Testing & Experiments (Ad, Landing Page & Website). * Keyword Match Types - Test Keywords with selective Keywords Match Types (totally depending upon client budget, target region and goals) * Negative Keywords - Help to reach the most interested & relevant customers, reduce costs and increase return on investment (ROI). * Analyze and help optimize campaigns from a variety of perspectives including keyword/ad copy CTR, conversion rates, seasonal/geographical trends, search queries, landing page, conversion funnel, quality score, competitors, distribution channel, in order to achieve maximum ROI. * Manage bids on a day to day basis * Generate monthly pay-per-click reports with tracking metrics and trending Clicks Impressions Click through Rate Conversions Device Performance Maximum ROI MANAGEMENT: a.) There will be daily monitoring of Bids at keywords, ad groups and campaign level. There will be no exceeding of monthly budget. b.) There will be daily traffic analysis using advanced Google Ad Words reports such as Placement report and Search query Report as well as Google analytics reports c.) There will be constant optimization of the ad words account using data from reports as well as client inputs. TESTING: Extensive testing- A/B split testing, landing page testing, keywords and match types testing etc. GOALS: I will help you to increase Conversions with lowest possible CPC and will try to increase your Return on Investment (ROI).