Muhammad F.

🏆 Top Rated | 100% Job Success | 5+ Years in Business Intelligence 🥇 Certified: · Microsoft Certified: Power BI Data Analyst Associate · Tableau Desktop Specialist · Tableau Certified Data Analyst · Microsoft Certified: Fabric Analytics Engineer Associate I'm a Power BI , Tableau and Business Intelligence developer who turns manual reporting — slow spreadsheets, disconnected systems, week-long report cycles — into automated dashboards teams can trust and use daily. ✅ Reduced a banking client's reporting cycle from 1 week to 2 days by automating their Power BI and Tableau reporting ✅ Replaced daily manual Excel updates with live dashboards — the team now sees current numbers without touching a spreadsheet ✅ Cut dashboard load time from 5 minutes to 5 seconds by optimizing DAX measures and Tableau calculated fields, and pushing heavy time-intelligence logic down to SQL/ETL ✅ Automated a weekly 5-sheet Excel consolidation into a single Power BI refresh ✅ Built financial reporting that revealed underperforming products by region — informing a targeted regional sales strategy that grew product sell-through from 10% to 65% 🔷 CORE STRENGTH: DAX & DATA MODELING My focus isn't just building dashboards that look good — it's making sure the data model underneath is efficient, so reports load fast and stay accurate as data grows. That's the difference between a dashboard that gets used and one that gets abandoned after month one. 🔷 WHAT I BUILD → Power BI dashboards — DAX measures, Power Query transformations, scheduled refresh, Power BI Service publishing, Executive Summary, C-Suite level dashboards → Tableau dashboards — Tableau Desktop, Tableau Server/Cloud administration, Prep, calculated fields, executive-level reporting, Marketing Analytics, Web Analytics, Ecommerce analytics → Data modeling & performance tuning — star schema design, DAX optimization, pushing logic to SQL/ETL where it belongs → RLS, performance tuning, Microsoft Fabric/Azure/AWS/Big Query → Reporting automation — replacing manual spreadsheet work with SQL, Power Query, and Tableau Prep–driven ETL → Excel-to-Power BI and Looker Studio / Google Data Studio reports migrations and centralized KPI dashboards → Microsoft Fabric implementations — leveraging certified expertise in Fabric Analytics for modern, scalable BI architecture 🔷 INDUSTRIES SERVED Banking Sector · Real Estate · Finance · Healthcare · Retail · Marketing · Manufacturing & Operations · Leisure and Tourism · Logistics 🔷 TOOLS & TECH Power BI (Desktop, Service, Power Query, DAX) · Tableau (Desktop, Server, Cloud, Prep) · Microsoft Fabric · SQL (MSSQL, MySQL, PostgreSQL) · Snowflake · Azure Synapse · Azure Data Factory · Python · M · MDX · AWS(Redshift, Athena, Lambda) 🤖 I use Claude and Claude Code daily — for writing and QA'ing DAX measures, SQL logic, mapping business requirements to database logic, and handover documentation. It means faster delivery without cutting corners on accuracy. 🔷 WHY CLIENTS STAY My work with clients doesn't usually end at delivery — one long-term client referred me to another business with a strong recommendation, and that became a second long-term engagement. I stay involved to make sure the data model holds up and the dashboard keeps earning its place, not just looking good on day one. 📩 Message me with your data challenge — I'll get back to you with a clear approach.