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Kalvis J.
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Kalvis J.

Local Business PPC Expert | Google Ads, Bing & Meta | Lead Generation

Are your Google Ads generating leads, but too many never turn into actual customers? Paying for spam, job seekers, price shoppers, or low-quality leads? I help LOCAL SERVICE BUSINESSES generate more QUALIFIED LEADS & SALES through Google Ads, Meta Ads & Bing Ads. 👉 Already running ads? MESSAGE ME FOR A FREE INITIAL AUDIT. ━━━━━━━━━━━━━━━━━━━━ ⭐ THE SOLUTION: OPTIMIZE FOR CUSTOMERS, NOT JUST LEADS Google, Microsoft, and Meta can only optimize based on the information we give them. If every phone call and form submission is treated as a conversion, the algorithms don't know the difference between a poor lead and a customer worth thousands of dollars. That's why I focus heavily on lead quality and offline conversion tracking. Where possible, we connect advertising with CRM, call tracking, booking, and sales data so the platforms can learn from: → Qualified leads → Booked appointments → Sales → Revenue The goal is to connect: Ad Spend → Lead → Qualified Lead → Customer → Revenue Then use that information to make better decisions about keywords, locations, services, campaigns, bidding, and budgets. ━━━━━━━━━━━━━━━━━━━━ 📈 RESULTS FROM LOCAL SERVICE & LEAD GENERATION ACCOUNTS → US Locksmiths: Managed $640K/year in Google Ads → 24,000+ leads at ~$25 CPL → Multi-Location Services: Managed $900K+ in ad spend → $1.8M+ tracked revenue → Home Restoration: Scaled $4K → $16K/month while reducing CPL from $200–$250 → $117 → Home Services: Increased conversion rate from 2.63% → 10.21% and qualified calls from 17 → 74/month → Chiropractic: Scaled $10K → $30K+/month at ~$30–$36 CPL → Property Services: Reduced CPL from $670–$740 → ~$74 → US Personal Injury: Co-founded and scaled an MVA lead generation business, managed ~$200K in advertising and operations, and successfully exited through acquisition ⭐ Top Rated Plus | 100+ Completed Upwork Jobs | 10 Years of Paid Ads Experience ━━━━━━━━━━━━━━━━━━━━ 🏆 WHAT MY CLIENTS SAY ⭐⭐⭐⭐⭐ "Kalvis is brilliant! Metric focused and clear outcomes." ⭐⭐⭐⭐⭐ "Kalvis is an analytical operator with a sharp eye for maximizing conversions. We had a 10/10 experience working together." ⭐⭐⭐⭐⭐ "Kalvis is a true professional. He managed my Google Ads account for several years, consistently delivering great results and valuable insights. Highly recommended!" ⭐⭐⭐⭐⭐ "Kalvis is extremely good at what he does and one of the most professional freelancers I have ever worked with." ⭐⭐⭐⭐⭐ "Winning strategies and great communication. Highly recommend!" ━━━━━━━━━━━━━━━━━━━━ 🔍 FREE INITIAL AUDIT — NO COMMITMENT Already spending money on Google Ads, Meta Ads, or Bing Ads? 👉 SEND ME A MESSAGE AND I'LL REVIEW YOUR EXISTING ACCOUNT FOR FREE. I'll look for: → Wasted ad spend → Poor-quality traffic and search terms → Conversion tracking problems → Lead quality issues → Campaign and bidding opportunities → Opportunities to generate more qualified leads and customers You'll get my initial findings before deciding whether you want to work with me. 👉 SEND ME A MESSAGE AND I'LL START WITH A FREE INITIAL AUDIT OF YOUR CURRENT ADVERTISING SETUP.

🇱🇻Bauska, Latvia$75/hr100% JSS4.92 (85)Since Jul 2020
GlobeUpwork

Earnings and projects

MRR
$7.9k

Last 6 months ÷ 6

World#2,203 / 412k
🇱🇻Country#5 / 387
Revenue, last 30 days
$7.3k

Last 6 months: $47k

World#2,794 / 412k
🇱🇻Country#4 / 387
Total earnings
$270k

Billed in all: $279k

World#9,372 / 412k
🇱🇻Country#10 / 387
Per project
$2k

$1.6k in the last 6 months

World#77,120 / 412k
🇱🇻Country#66 / 387
Projects, last 6 months
29

Across 31 contracts

45% fixed55% hourly
World#3,045 / 412k
🇱🇻Country#3 / 387
Projects in all
135

Across 157 contracts

64% fixed36% hourly
World#18,396 / 412k
🇱🇻Country#14 / 387

Earnings, last 30 days

$279k+$7.3k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$270k$275k$280kOct 8Oct 23Nov 7

Skill rankings: Top 1% in Facebook Ads Manager

Ranked by MRR among everyone on Upwork with the skill.

  1. 2Twitter/X Ads Manager173 freelancers · 🇱🇻 #1Top 1%
  2. #5Product Listing Ad463 freelancers · 🇱🇻 #1Top 1%
  3. #15Marketing Management1,314 freelancers · 🇱🇻 #1Top 1%
  4. #24Bing Ads856 freelancers · 🇱🇻 #1Top 3%
  5. #25Google Shopping1,118 freelancers · 🇱🇻 #1Top 2%
  6. #25Google Ads Account Setup1,074 freelancers · 🇱🇻 #1Top 2%
  7. #26Google Ads Audit1,171 freelancers · 🇱🇻 #1Top 2%
  8. #29Marketing Analytics1,577 freelancers · 🇱🇻 #1Top 2%