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Favour M.

Favour M.

Product Marketing Manager | Positioning| Messaging| GTM

I help startups, SaaS companies, and growing brands turn great products into scalable revenue through strategic product marketing and growth-focused execution. As a Product Marketing Manager, I specialize in go-to-market (GTM) strategy, product positioning, messaging, customer acquisition, conversion optimization, and product launch campaigns. I combine market research, customer psychology, and data-driven marketing to help businesses increase visibility, engagement, and sales. My expertise includes: • Product Marketing Strategy • Go-To-Market (GTM) • Product Positioning & Messaging • SaaS & B2B Marketing • Growth Marketing • Customer Acquisition & Retention • Conversion Rate Optimization (CRO) • Market & Competitor Research • Brand Strategy • Content & Email Marketing • Demand Generation • Sales Enablement • Funnel Optimization • Analytics & A/B Testing Tools: HubSpot, Salesforce, Google Analytics, Ahrefs, SEMrush, Mailchimp, Klaviyo, Meta Ads, LinkedIn Ads, Google Ads, Shopify, WordPress, Notion, Asana, and more. I can help with product launches, growth strategy, messaging optimization, user acquisition, retention campaigns, and marketing systems that drive measurable business results. If you need a strategic, growth-focused Product Marketing Manager who can connect product, sales, and marketing to scale your business, let’s work together

🇳🇬Enugu, Nigeria$50/hr100% JSS4.44 (9)Since Jul 2020

Earnings and projects

MRR
$25

Last 6 months ÷ 6

World#162,168 / 412k
🇳🇬Country#6,620 / 13.8k
Revenue, last 30 days
$0

Last 6 months: $149

Total earnings
$3.6k

Billed in all: $3.8k

World#282,106 / 412k
🇳🇬Country#7,324 / 13.8k
Per project
$213

$149 in the last 6 months

World#259,551 / 412k
🇳🇬Country#7,800 / 13.8k
Projects, last 6 months
1
100% fixed0% hourly
World#128,092 / 412k
🇳🇬Country#6,596 / 13.8k
Projects in all
17

Across 18 contracts

89% fixed11% hourly
World#149,089 / 412k
🇳🇬Country#4,797 / 13.8k

Earnings, last 30 days

$3.8kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$3,700$3,750$3,800$3,850Oct 8Oct 23Nov 7

Skill rankings: Top 34% in Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #44Messaging Framework124 freelancers · 🇳🇬 #2Top 35%
  2. #46Product Development Life Cycle111 freelancers · 🇳🇬 #1Top 41%
  3. #55Competitive Intelligence115 freelancers · 🇳🇬 #4Top 48%
  4. #169Product Ad Campaign333 freelancers · 🇳🇬 #9Top 51%
  5. #208Marketing Plan559 freelancers · 🇳🇬 #5Top 37%
  6. #209Product Launch474 freelancers · 🇳🇬 #9Top 44%
  7. #231AI Product Management540 freelancers · 🇳🇬 #8Top 43%
  8. #237Product Marketing661 freelancers · 🇳🇬 #15Top 36%