Zijun S.

I work out what your AI product should be — then design it. 7+ years across enterprise platforms and funded startups, with a business background that means I'll interrogate the brief before I open Figma. Most designers can make your product look good. My work starts earlier: what the product should be, who it's for, and why they come back. WHAT I DO → AI & conversational product design I lead design on a generative AI platform used internally by thousands of employees at a major European automotive group. I know what it takes to make LLM-powered interfaces trustworthy, legible, and actually adopted — not just demo-able. → Product strategy from real analysis I start with your business model and your users, not your interface. What should this product be, who is it actually for, and where is the current version losing them? You get the reasoning and the research, then the design that follows from it. → 0→1 product design I co-founded an AI companion app for museums and cultural institutions, so I've been on the founder side of scoping, prototyping and shipping under real constraints. → Behavioral & retention UX My last client here hired me to redesign a women's health app around habit formation and retention. Four-month engagement, 5-star close. SECTORS eCommerce · health tech · fintech · AI/LLM products · enterprise dashboards · luxury · culture HOW I WORK I come from a business background (MSc International Fashion & Luxury Management, IFM Paris; MA, NYU). I design for stakeholders and users at the same time — I'll push back on a brief when the business case doesn't hold, and I'll bring you research and rationale, not just screens. I work in Figma, build systems engineers can actually implement, and I'm comfortable embedded directly with your dev team. Fluent in English, Chinese and French. I work with clients across Europe, the US and Asia. GOOD FIT IF you're building an AI product, scaling a design system, or need a senior designer who can own strategy through to shipped UI without hand-holding. Tell me what you're building and where it's stuck — I'll tell you honestly whether I'm the right person for it.