Ashish K.

If your CRM is not driving revenue, your lifecycle is leaking customers, or your MarTech stack is underperforming — I fix that. With 17+ years leading CRM, lifecycle marketing, and marketing automation across fintech, BFSI, edtech, and digital businesses, I deliver measurable outcomes: higher retention, better conversion, and revenue impact you can track. What I can do for you: - CRM strategy, setup, and optimization (Salesforce Marketing Cloud, HubSpot, CleverTap, Unica) - Customer lifecycle design: onboarding, engagement, reactivation, and retention programs - Marketing automation: journeys, triggers, segmentation, and personalization at scale - RevOps and CRM process improvement to align sales, marketing, and product - MarTech audit and stack recommendation for your business stage - Campaign analytics, A/B testing, and performance diagnosis - GTM strategy for new product launches and customer acquisition Results I have delivered: - Engineered 100+ AI-driven lead nurture streams generating 80K leads and Rs. 25 Cr GSV at TimesPro - Designed a lifecycle framework producing 25x CASA growth and 10x Debit Card spends at Paytm Payments Bank - Managed a bank-wide loyalty program driving 1M+ redemptions and improving NPS from 58% to 73% at Axis Bank - Reduced digital research costs by 50% through a 4-phase innovation framework at Tata AIA Life I work as a fractional CRM lead, hands-on consultant, or strategic advisor depending on what your project needs. I am available now and can start immediately. If you need someone who understands both business strategy and CRM execution — and can connect the two — let's talk.