Burak T.

Fractional CRM Lifecycle Marketing, Email Deliverability Spam

As marketing enters the AI era, I focus on helping teams integrate intelligent automation into lifecycle and CRM operations without compromising deliverability integrity or compliance posture. Over the past decade, I have built deep expertise at the intersection of CRM architecture, lifecycle marketing, and email deliverability, working across global DTC brands, telehealth platforms, and growth-stage companies through fractional and direct consulting engagements. My background spans engineering, IT, sales, and marketing technology, giving me the ability to operate across both strategic and technical layers of a modern marketing stack. I have been embedded in global CRM departments overseeing high-volume campaign operations, deliverability, and compliance, while governing customer data architecture and compliance frameworks across complex, regulated environments. Across 2,000+ completed client engagements, I bring hands-on ownership across email deliverability, MarTech governance, and cross-functional project management, bridging the gap between marketing strategy and technical execution. Core areas: Email Deliverability · CRM & Lifecycle Architecture · MarTech Governance · Customer Data Modeling · Email Compliance · AI-Driven Marketing Transformation · Cross-functional Project Management