Greg B.

👋 Hi, I’m Greg – a product marketing strategist with over 18 years of experience in Silicon Valley helping companies turn complex marketing challenges into powerful, data-driven strategies. My expertise spans product marketing, digital transformation, martech, and sales enablement. I’ve led impactful initiatives across Fortune 500 companies, startups, and private equity acquisitions, delivering high-performance solutions that drive measurable results. I specialize in: Product Launch Strategy: Crafting go-to-market plans that align product offerings with customer needs and maximize ROI. Sales Enablement: Developing targeted sales materials and lead optimization strategies to empower sales teams and improve conversion rates. Digital Transformation & MarTech Integrations: Integrating tech stacks and optimizing martech solutions for seamless, data-driven customer journeys. If you’re looking for a dedicated consultant who understands both the strategic and operational aspects of product marketing, I’d love to connect. I'm a certified implementation expert for the following: • Analytics: Google Analytics (GA4), Mixpanel, Amplitude, Pendo • MarTech: Tealium, Klaviyo, Marketo, Braze, Rudderstack, Segment, Mailchimp, Adobe CDP, Marketo • AdTech: Google Ads, Facebook Ads, AppsFlyer My skills include: • Go-to-Market (GTM) Strategy • Product Positioning • Product & Sales Messaging • Sales & Sales Enablement • Product Launch Strategy • Demand Generation • Data-driven Innovation • Revenue Growth • MarTech Strategy • Product Adoption • Competitive Analysis • Cross-functional Leadership • Customer Acquisition Strategy • User Journey Analytics • Market Segmentation Previous customers include: • Paris 2024 Olympics • Superbowl LVI • UpWork Corporate • Udemy • UFC • Billboard • WorkitHealth • WME • Variety • Miami Open • RollingStone • Frieze • Carrier • DenTek • Tailored Brands Let’s transform your marketing efforts into a growth engine that scales with your business.