Candice L.
Social Media Manager | RED (XHS) & WeChat, Instagram & Facebook Expert
Over the past few years, I’ve helped brands grow across borders by combining a deep understanding of language, culture, and digital strategy. I offer a unique blend of content creation, platform expertise, and bilingual communication to elevate your brand’s presence. Born in China and educated internationally, I hold an LLM in Intellectual Property Law and am fluent in both Mandarin and English, which allows me to create authentic, resonant content that speaks to both local and global audiences. 🔹 Platform Expertise Global: Instagram, Facebook, TikTok, LinkedIn, X (Twitter) Chinese: RED (小红书), WeChat (公众号), Douyin, Weibo, Bilibili 🔹 Strategy & Planning Content strategy, audience research, localization, cross-platform calendars 🔹 Content Creation Visual content (posters, infographics), short-form video (Reels, TikToks), bilingual SEO captions 🔹 Publishing & Engagement Post scheduling, distribution, and community management 🔹 Workflow & Reporting Smooth onboarding, streamlined delivery, monthly performance reports I’ve helped brands from travel and wellness to e-commerce, education, real estate, Web3 etc. building accounts from scratch and scaling content with consistency and care. What you can expect working with me: ✅ Clear communication from onboarding onward ✅ Detail-oriented, on-time delivery ✅ Strategy tailored to your audience and niche ✅ Content planned and scheduled in advance for smooth reviews & consistent posting Let’s make your content perform across audiences and markets—with clarity, creativity, and consistency. I’m here to support your vision every step of the way.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $182
Billed in all: $12,971$13k
$182 in the last 6 months
Across 3 contracts
Across 54 contracts
Earnings, last 30 days
Skill rankings: Top 33% in SEO Writing
Ranked by MRR among everyone on Upwork with the skill.
- #620Social Media Optimization1,573 freelancers · 🇬🇧 #20Top 39%🇬🇧#20 of 58
- #1,102Influencer Marketing2,463 freelancers · 🇬🇧 #22Top 45%🇬🇧#22 of 62
- #1,131Poster Design2,824 freelancers · 🇬🇧 #26Top 40%🇬🇧#26 of 77
- #1,507Social Media Lead Generation3,113 freelancers · 🇬🇧 #29Top 48%🇬🇧#29 of 79
- #1,604Branding & Marketing3,758 freelancers · 🇬🇧 #77Top 43%🇬🇧#77 of 189
- #2,230Content Strategy4,813 freelancers · 🇬🇧 #80Top 46%🇬🇧#80 of 208
- #2,271Digital Marketing Strategy5,185 freelancers · 🇬🇧 #88Top 44%🇬🇧#88 of 239
- #3,721SEO Writing11,348 freelancers · 🇬🇧 #146Top 33%🇬🇧#146 of 546