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Ivona P.
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Ivona P.

Growth & Operations Specialist

Hi, I'm Ivona! I help startups and growing businesses turn ideas, customer interactions, and existing processes into structured growth opportunities and better ways of working. My work sits at the intersection of Growth, Customer and Client Engagement, and Operations. I enjoy looking at what is already happening in a business, spotting opportunities for improvement, and turning them into practical initiatives, processes, and campaigns. I'm at my best when I'm given a clear goal or problem to solve, rather than a list of unrelated tasks. I like understanding what we're trying to achieve, figuring out the best way to get there, and taking ownership of the execution. ⭐ Growth & Engagement Lead nurturing and customer/prospect journeys Engagement and follow-up strategies Identifying conversion opportunities Personalized outreach and follow-ups Content-led growth initiatives Digital products, lead magnets, eBooks & playbooks Growth campaigns and experiments Turning existing interactions into new opportunities ⭐ Customer & Client Operations Customer onboarding and journey management Client communication and relationship management CRM organization and follow-up Interview and meeting coordination Identifying friction points and improving customer processes Building systems to keep prospects and clients engaged ⭐ Business Operations & Process Improvement Operations coordination Workflow improvement SOP development and documentation Process design and optimization Team coordination and task ownership Research and business analysis Building practical systems that make teams more efficient ⭐ Startup & AI Support I've worked directly with startup leadership across operations, growth initiatives, client success, research, and internal systems. I have experience using AI to improve research, content creation, documentation, workflows, and day-to-day productivity. Some highlights from my experience: ✔ Created dozens of SOPs and internal processes ✔ Coordinated and managed the work of multiple Virtual Assistants ✔ Conducted dozens of client onboarding interviews ✔ Managed hundreds of client meetings and interviews ✔ Worked with 10+ inboxes simultaneously ✔ Conducted competitor research, market analysis, and case studies ✔ Created digital products, lead magnets, and educational resources ✔ Built landing pages in GoHighLevel, including content and UX structure ✔ Supported growth campaigns through content creation, campaign launches, and Meta Business Suite ✔ Used AI tools including ChatGPT, Claude, and Gemini to improve workflows and productivity ✨ A quick note about how I work ✨ I specialize in growth & engagement, client success, business operations, operations coordination, process improvement, and project support rather than traditional Executive Assistant or personal assistant work. I genuinely enjoy working with clients and building strong professional relationships. I like understanding what a client needs, communicating clearly, solving problems, keeping them informed, and looking for ways to make their overall experience better. For me, client success is not just about responding to requests; it's about taking ownership and making sure things move forward. I don't take on personal tasks for founders or executives, such as booking personal travel or medical appointments, ordering personal items, shopping for gifts, running personal errands, or managing other private matters. My focus is on business-related work that requires organization, coordination, problem-solving, creativity, and ownership. I also don't take on sales roles, cold calling, or sales responsibilities. My experience is on the client success, engagement, growth, operations, and delivery side of the business. I work best with outcomes, not just task lists. The best way to work with me is to clearly communicate what you're trying to achieve, what the desired outcome is, and what you're hoping to improve. From there, I can help determine the best way to get there, suggest ideas, organize the necessary steps, and take ownership of execution. I'm not at my best in roles where I'm simply given a new list of unrelated tasks every day and expected to wait for the next instruction. Give me the goal and the context, and I'll help you figure out the path to get there. I also value clear working arrangements. The hours we agree on are the hours I work. I don't operate on a 24/7 standby basis or expect to be constantly available outside of agreed working hours. I work best with clear priorities, structured communication, and purposeful meetings. I prefer meetings to be scheduled in advance with a defined start time and duration, rather than frequent ad-hoc calls throughout the day. This allows me to protect focused working time for tasks that require deeper thinking, creativity, and problem-solving. Clear expectations, focused work, and mutual respect for time are what allow me to do my best work.

🇷🇸Kraljevo, Serbia$22/hr100% JSS5.00 (12)Since Aug 2020
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Earnings and projects

MRR
$313

Last 6 months ÷ 6

World#96,728 / 412k
🇷🇸Country#877 / 4,015
Revenue, last 30 days
$0

Last 6 months: $1.9k

Total earnings
$78k

Billed in all: $80k

World#51,035 / 412k
🇷🇸Country#751 / 4,015
Per project
$7.8k

$938 in the last 6 months

World#21,540 / 412k
🇷🇸Country#226 / 4,015
Projects, last 6 months
2
0% fixed100% hourly
World#88,918 / 412k
🇷🇸Country#736 / 4,015
Projects in all
10

Across 14 contracts

7% fixed93% hourly
World#201,797 / 412k
🇷🇸Country#2,361 / 4,015

Earnings, last 30 days

$80.3kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$79k$80k$81k$82kOct 8Oct 23Nov 7

Skill rankings: Top 21% in Case Studies

Ranked by MRR among everyone on Upwork with the skill.

  1. 3Client-Side Framework5 freelancers · 🇷🇸 #1Top 60%
  2. #38Operational Plan146 freelancers · 🇷🇸 #1Top 26%
  3. #86Organizational Plan388 freelancers · 🇷🇸 #1Top 22%
  4. #89Case Studies433 freelancers · 🇷🇸 #2Top 21%
  5. #140Startup Company670 freelancers · 🇷🇸 #1Top 21%
  6. #159Operational Planning519 freelancers · 🇷🇸 #2Top 31%
  7. #433Marketing Operations & Workflow1,406 freelancers · 🇷🇸 #6Top 31%
  8. #454Growth Strategy1,470 freelancers · 🇷🇸 #4Top 31%